Online news distribution matters... An online news release is capable of working very hard; it can stimulate debate and comment, offer direct-to-consumer communication and play a key role in a wider digital marketing strategy. It is linkable, shareable and durable. The RealWire service
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Only 13 per cent of press releases include multimedia according to RealWire research
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PR needs a car not a faster horse – designers required I read a really great post last night from Tim Dyson, CEO of Next Fifteen about the need for true innovation in the PR industry through great design. Innovation of the Henry Ford game changing variety, the car – not just the incremental change that we currently see i.e. a faster horse.
By coincidence I had ... [read full article] |






