, developer of the popular childrens' game Moshi Monsters
, has signed a toy licencing deal with Vivid Imaginations, the UK's number one independent toy and gift product developer. This deal is a major gain for Mind Candy, as Vivid work with well known global brands, and they aim to launch an international toy line of the Moshi Monsters
characters. Toy trade industry executives and store managers, like the readers of Toy News
, will find this news interesting, as it the Moshi Monster
brand is already very well known and the new toy line will prove to be popular within the industry.
RealWire Influence Rating
is an online monthly trade publication for the toy industry. The site publishes news and features on toy licensing, marketing, collectables, games and companies. Toy News
will appeal to professionals, from store managers to senior executives working in the toy industry. Toy News
has a combined print, online and email reach of more than 50,000 industry professionals every month.