case studies

Joshua PR

Hundreds of sales enquiries from retailers worldwide flow from release.

Joshua PR in the UK was retained by COMSciences of Los Angeles to launch their IMOVIO iKIT Pocket Mobile Companion.

"Media relations were a key part of this month long project," according to Joshua's Patrick Smith. RealWire distributed the release to 374 carefully selected sites and titles worldwide on 20 October, 2008, creating 187 pieces of online coverage within days.

"Almost as soon as the release went out we had lots of coverage which was generating hundreds of in-bound emails from the key audience of resellers around the world, including some seriously major retailers wanting to stock the product.

"I have a very happy client who feels that he has punched way above his weight in this market. The fact that I was able to, within days, provide an extensive set of 'clippings' and a thorough analysis of what had been achieved, whilst comparing the impact of this release against others in the sector, really boosted the overall PR activity and added a lot of value to what Joshua PR delivered.

"I look upon RealWire as my outsourcing partner. Their system is easy to use and, provided that you have a good, well written story, their investment in building relationships with online publishers almost always, in my experience, guarantees coverage. What's more their understanding of the online world and the role of search engines and virtual word of mouth means that the viral opportunities can be exploited."

The iKIT releases was picked up and covered by about ten percent of the initial recipient sites, but the viral effect meant that another 150 sites wrote about the story. "As a result we got some great coverage in both Brazil and Russia that led to some really positive sales leads.

"The great plus from working with RealWire is the coverage tracking and analysis. As far as I am aware no-one else offers the depth or insight that they offer. Being able to compare the relative influence using the RealWire Influence Rating really helps my clients appreciate what has been achieved. Being able to report over 1,500 social media mentions, for example, is very helpful."

IMOVIO iKIT launch - analysis of coverage tracked by RealWire

RIR						TOTAL	%
	14	2	4	8	0	28	15
	28	14	8	37	3	90	48
	8	21	7	29	4	69	37
	50	37	19	74	7	187
%	27	20	10	40	3	100	100
Location of site
UK	14	11	1	14	2	42	22
USA+Canada	9	13	12	23	3	60	32
EU	18	6	4	14	0	42	22
RoW	5	5	0	10	1	21	12
Unknown	4	2	2	13	1	22	12
Metrics
Sites linking in	229,550	33,754	279,873	181,559	1,415	726,151
Readership (Unique users per month)	18,773,717	7,149,850	499,700	3,845,633	139,331	30,408,231
Blog Reactions	38	2	8	388	0	436
Delicious tags	7	2	1	53	0	63
Digg		1	2	1,055	0	1,058

Definitions:

RIR RealWire Influence Rating. Our three tier rating system based on quantitative and qualitative measures that ranks sites by their potential influence within their sector

Editorial coverage that is “journalistic” in nature

Selective coverage on sites that republish content from elsewhere on a selective basis depending on if it is relevant and of sufficient quality to their readers

Non-Selective coverage on sites that catalogue information like libraries for research etc

Blog opinionated coverage on platforms that allow for a two way dialogue with their community

UGC User Generated Content platform – content provided on platforms where it is the audience that provides the material

RealWire Performance Score our measure of the relative impact that a particular release has had compared to others in its sector. 100% is average, so iKIT had five and half times more impact that typical releases in this sector.

Number of times found through search the number of times the news release has been found on the RealWire website via Search engines N.B. this is only visits to the RealWire site not visits to all 187 pieces of coverage so total figure based on proportional readership is likely to be a significant multiple of this.

Imagery file hits the number of times someone has accessed an image that was hosted against the release – again only the statistic from visits to the RealWire site.

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