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mobilePeople plans for global growth following $8million USD investment from Via Venture Partners

Global focus on local mobile search and advertising

Copenhagen, London – mobilePeople, the world leading local mobile search company, has today received $8million USD investment from Nordic based venture capitalist firm Via Venture Partners. The funding means that mobilePeople has the ability to expand its international reach and concentrate on affirming its leadership position within the global mobile search and advertising space.

Via Venture Partners is a multi stage venture fund investing in exceptional companies in the Nordic region. The company invests in internet, communication software and ICT growth companies.

“Via Venture Partners only invests in the best of breed technology and companies and mobilePeople is a case in point. Mobile People has consistently proved that mobile local search and advertising is a fantastic monetisation opportunity and that dedication to customers pays dividends in the long run,” said Peter Thorlund Haahr, Senior Partner at Via Ventures.

Jens Andersen, CEO and co-founder of mobilePeople commented on the funding: “This injection of funds will allow us to ensure our global expansion and to focus on the continuous roll-out of innovative mobile services and local advertising solutions for our customers in the directory publishing space.”

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About mobilePeople

mobilePeople is a private independent global leader in local mobile search and advertising solutions for directory publishers and directory assistance providers. The company builds mobile presence, distribution and advertising utilising its award winning liquidTM Mobile Platform. It caters for any handset including iPhone, Blackberry, Nokia, HTC, SonyEricsson, Motorola, LG and Samsung. Global customers include; Yell, Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), Schibsted (NO), Schibsted (SE), Sensis (AUS), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA).

mobilePeople is headquartered in Copenhagen (DK) and has regional offices in London (UK), Denver (US) and Melbourne (AUS). For further information please go to: www.mobilepeople.com

About Via Venture Partners

Via Venture Partners is a USD 200 million multi stage venture fund investing in exceptional companies in the Nordic region. Founded in early 2006, Via Venture Partners is a privately owned and independent Nordic software and communication venture capital firm. Via Venture Partners Limited Partner is ATP, who manages Danish pension savings in excess of DKK 400 billion. The portfolio of presently 13 Nordic companies is expected to grow rapidly within the next couple of years do to a high investment activity level. For more information please visit: www.viaventurepartners.com

Stu Campbell
Custard PR
T: +44 207 494 6586
M: +44 7795 570 946
stu@custardpr.com