press release

release detail

• New 2009 syllabus launched and registration opens today
• Students praise strong emphasis on up to date digital marketing practice tuition
 
LONDON, UK: Manchester Metropolitan University (MMU) and Internet research and training specialist, Econsultancy, announce that registration is open for the 2009 Masters in Digital Marketing Communications (MSc) student intake.

The course is now in its third year and is recognized for combining top quality tutorial and academic support with a strong emphasis on up to date digital marketing practice and guidance. This focus on the development of practical skills for the workplace is achieved by running tuition sessions with specialist Econsultancy trainers with extensive and current industry experience.

The MSc has been designed specifically to give students skills for the workplace and to fit around their current employment. Study periods are flexible and students can learn more or less intensively as long as the full programme is completed within 5 years.

The 2009 syllabus emphasizes increasing the effectiveness of the areas of digital marketing that are more crucial to businesses and organizations operating in the current economic climate.

Subject areas within the course units are flexible allowing students to pick and mix the areas they wish to study and include popular modules such as Web Project Management, Email Marketing, Online PR and Social Media Marketing, Online Copywriting and Mobile Marketing.

The 2009 intake will start on 21st September, 2009.

Current student Róisín Waite from LV=, explains why she chose the Econsultancy/MMU Masters in Digital Communications: “When I found out that it is led by expert lecturers, most of whom work in the field and can offer practical insight into the methods they teach, that was the deciding factor.  I’m really happy with the course.  It’s highly relevant and the modules are bang up to date and I am applying learnings to my day-to-day job. I wouldn’t hesitate in recommending it.”

Ginny Hendricks from Ardent Marketing adds: “I’ve been impressed with how up-to-date the content has been. Just within the space of a single term there emerged new digital techniques that were instantly incorporated into the course; I really feel like I’m keeping ahead of the game.”
 
Craig Hanna, Training Director, Econsultancy commented: "We are delighted that the doors are now open to our third cohort of students looking for a post graduate digital marketing qualification. Our successful partnership with the MMU provides the right balance of tuition and support, class and online learning and hands on training sessions culminating in an internationally recognised academic qualification for successful students. It’s been a pleasure to meet such a motivated group of people and we look forward to welcoming new students in 2009.”
 
Current MSc delegates represent a range of organisations including COI, TUI UK, Blue Latitude, Sony Computer Entertainment and The University of Liverpool.

For more information, to download an MSc prospectus or to register visit http://econsultancy.com/training/qualifications/masters or contact Econsultancy at training@econsultancy.com or +44 (0)20 7681 4099

End

Media contacts:
Ali Friedlein (ali.friedlein@browsermedia.co.uk)
Browser Media
00 44 207 099 0945

Vivien Underwood (vivien.underwood@econsultancy.com)
Econsultancy
00 44 207 681 4099

About Econsultancy:

Econsultancy is an independent community-based publisher, focused on best practice digital marketing and ecommerce. Its hub has 80,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. It helps its members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking.

For the last 10 years, its resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation.

Econsultancy is headquartered in London, UK, and also has a new office in New York. 
 
Join Econsultancy today at econsultancy.com

About Manchester Metropolitan University Business School:

Manchester Metropolitan University Business School (MMUBS) has been supporting industry and commerce in the city since 1889. Today's modern, full-range Business School offers undergraduate, postgraduate and higher research degrees in all major sub-disciplines of business and management. Notable growth areas include entrepreneurship and innovation, human resource management, marketing and public relations and accounting and finance.

With some 4,000 undergraduate and 1,000 postgraduate students (including 60 research students and 420 professional accounting students), it is one of the largest business schools in the UK. It offers a comprehensive range of postgraduate qualifications - from certificates to doctoral degrees - providing a ladder of opportunities for individuals at different stages of their business and management careers.
http://www.business.mmu.ac.uk/about/