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Press Release

David Hasselhoff Launches New iPhone App, Gives Hoffalicious Advice

Following his hit TV series Meet The Hasselhoffs, one of the world's most popular television icons is set to make headlines again with the launch of his own iPhone app.

David Hasselhoff, who is listed in the Guinness Book of World Records as "The Most Watched TV Star in the World", promises to answer all of life's questions with his official iPhone app Ask The Hoff (iTunes Store), which is now available in the iTunes App Store.

The app was created by Hasselhoff's company Hoffstuff Productions and Never Odd Or Even LLP, a UK-based mobile development agency.

According to the app, scientists have downloaded Hoff's brain into the iPhone. After the user asks a question and shakes the phone, an animated version of the Hoff replies with one of a number of pre-recorded responses, voiced by Hasselhoff himself.

"I know there are moments when everyone faces major decisions in life and need advice from an expert,"said Hasselhoff, "so as the proud owner of not one but two iPhones (I like to be able to make two phone calls at once!), I'm very pleased to announce the launch of my very own iPhone app."

"It's silly and it's fun, but it's the only way to make important decisions at home and at work," commented Paul Smith, creative partner at Never Odd Or Even LLP. "This iPhone app gives iPhone and iPod owners the chance to receive guidance from their favourite bouffant haired Trans Am driving lifeguard."

Over 50 million iPhones have been sold worldwide since its launch in 2007. Both Orange and Vodafone recently announced they will be selling the iPhone in the UK alongside current suppliers O2, further increasing the handset's market share in the UK.

Ask The Hoff is available worldwide in the iTunes App Store for 59p/99¢.

ENDS

Note to editors

- Ask The Hoff is a collaborative production between David Hasselhoff's company Hoffstuff Productions and Never Odd or Even LLP, a UK-based digital agency specialising in iPhone applications and development for mobile platforms.

- For further information contact Creative Partner Paul Smith on 07828 691 650, paul@neverodd.co.uk