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Helsinki, Finland and London, England – 4 November 2009 - Xtract today announced the GSMA has shortlisted the company for its innovative flagship social intelligence product, Social Links, for the Mobile Innovation Asia Grand Prix Award for the second year in a row. Social Links is used by mobile operators to help them gain more value from their customers through improved churn management and product marketing campaigns, as well as more targeted customer acquisition strategies. This year’s accolade demonstrates the evolution from the great vision behind Xtract’s product to real implementations that are currently achieving vastly improved marketing campaigns for mobile operators. The Mobile Innovation Grand Prix award showcases promising entrepreneurs from small and medium-sized companies bringing innovative new products and services to market.

“It’s been a big year for Xtract Social Links as it evolves to bring real innovation, especially in the areas of churn management and product marketing, to mobile operators from around the world,” said Timo Laaksonen, CEO at Xtract. “We have also made Social Links available as a service with improved graphical interfaces. The GSMA’s recognition is an even greater honour this year, as our product matures and achieves real results for operator marketing.”

Winners of the Mobile Innovation Grand Prix APAC Tournament will be presented at the forthcoming GSMA Mobile Asia Congress, which is taking place in Hong Kong, China from 18-19 November. Xtract will be present at the conference at booth MI11.

About Xtract Social Links
Social Links is the first commercial software that uses social network analytics to improve mobile operators’ own marketing. Social Links utilises anonymised subscriber transaction data to generate customer insight based on social intelligence, predict the behaviour of subscribers (e.g. for churn management and product up-sell/cross-sell) and to understand the network of influence between subscribers. Social Links is based on advanced analytics that dig deep into the granular communication patterns between subscribers to draw highly accurate targeting and deep insight.

Social Links offers benefits for mobile operators’ marketers, campaign designers, product managers, analysts and CRM managers. The information provided is used in highly accurate targeting, and gaining customer insight for campaign and product planning. Social Links also supports subscriber lifetime valuation and campaign design. Social Links is available either as licensed software or as a fully managed service, Social Links On-Demand.

About Xtract
Xtract (www.xtract.com) refines social interaction, behaviour and demographic data about mobile subscribers, enabling operators to utilise data as a dynamic tool in their day-to-day marketing for effective and intelligent targeting of campaigns and advertising. Xtract’s Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators to define accurate target groups for their marketing campaigns.

Press contact
Emily McDaid
Hatch PR
emily@hatch-pr.com
+1-646-753-3067