Choosing a Single Malt Scotch Whisky for yourself can be intimidating. There's so much choice but not much clear information. And the head-scratching really starts when you want to buy the perfect Single Malt for someone else - perhaps as a generous seasonal gift.
Where do you begin? You want your gift to be appreciated. You want it to show you’ve taken trouble to choose the right bottle. Above all you want it to delight, not disappoint. But how do we know what our relatives, friends or colleagues really enjoy and value? Now there's a way out of this maze just in time to make our Christmas [New Year] [holiday] gift-buying a bit easier.
Malt Matcher is a new tool that cuts through the mystifying array of brands, regions, flavours and age statements that often face the Single Malt Scotch Whisky buyer.
The Malt Matcher allows you to easily match a Single Malt to the individual tastes of your family, friends or colleagues. It means you can choose the right Single Malt with far greater confidence and, at the same time, demonstrate just how much thought you've put into it.
Available online at www.maltmatcher.com or as a free iPhone app available to download from the iTunes store at www.apple.com, the Malt Matcher has been designed to help you find the perfect gift through one of three simple methods. If you already know the Single Malt that your friend usually drinks but want to buy them a gift that is a little different, you can find matching Malts that offer similar flavours.
Perhaps you know the region from which they enjoy their Whiskies - for example, Speyside Whiskies are generally sweet and fruity in character. The Malt Matcher can help you find those similar Whiskies. Or, if you know the types of food they like, you can use the Malt Matcher to identify those Single Malt Whiskies whose unique flavours best match that particular food.
Whatever the Single Malt gift you're looking for this festive period, the Malt Matcher is a simple way to make sure that gift will be truly enjoyed by the people you care about, rather than disappointing the recipient and embarrassing the giver.
Perhaps now you deserve to find a bottle as a gift to yourself!
Notes to Editors
The MALT MATCHER words and associated logos are trade marks ©2009
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.