press release

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Session to Highlight how Brand Lift can be Maximised with Online Advertising

London, March 10, 2010 – VideoEgg president Troy Young will present at the iMedia Brand Summit 2010 on ‘Maximising Brand Lift with Online Advertising.’ The session will consider the relative brand value of rich media ad units and how ad performance is impacted by environment.

What: iMedia Brand Summit 2010

When: 9.20 a.m. – 9.45 a.m. GMT, March 10, 2010

Where: Grand Hotel, Brighton, UK

VideoEgg’s session will also highlight the company’s recent collaboration with comScore in the largest lab based study to date that controls ad environment and ad experience to isolate the factors that enable brand lift to be maximised with online advertising. Highlights will include insights into the relative brand value of rich media ad units and how ad performance is impacted by environment.

Related resources:
• VideoEgg
• The New Brand Network
• VideoEgg on Twitter

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

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VideoEgg PR Contact:
Mikki Choman, Hill & Knowlton
+44(0)20 7413 3015
mikki.choman@hillandknowlton.com