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But one in ten men admits to working while on vacation

London and Bonn, 28 July, 2010. Although one in ten men (9 per cent) admits to working on holiday, the vast majority of Britons (92 per cent) believe that taking a laptop on vacation would not cause arguments with their partner or family. This is a chief finding of a nationwide survey unveiled today into Britons’ use of technology on holiday.

The online study of more than 2,200 members of the Great British public carried out by YouGov and Softwareload.co.uk, Deutsche Telekom’s online download portal for software applications, also found that whenever possible 13 per cent of Britons take their laptops on holiday with them. 16 per cent of men take their laptop away on holiday compared to just a tenth (10 per cent) of women. Just four per cent of women said they do a little work on holiday when they take their laptop with them on holiday. But technology hasn’t completely taken over; only five per cent of Britons say they would choose using recreational software on the laptop – such as educational software – while on holiday over reading a good book.

“While holiday is often a time to leave work behind and maybe even switch off the mobile, technology can enhance our holiday time with useful travel guides, language learning and translation apps available for laptops and mobiles,” said Dirk Lebzien, Head of Softwareload. “Our research shows that people are comfortable with their partner bringing their laptop computer on holiday with them, and thankfully few people are choosing work when on vacation.”

Softwareload’s study also found that a large number (39 per cent) of those surveyed are ‘embarrassed’ that they can’t speak the local language on holiday. Women (42 per cent) are slightly more likely than men (37 per cent) to feel embarrassed from just using English. 18-24 year-olds (43 per cent) and 25-34 year-olds (45 per cent) are more likely to feel embarrassed about not speaking the local language than any other group.

27 per cent of 18-24 year-olds said they would find translation software and offline maps stored on their mobile phone useful when on holiday, a higher percentage than any other group. Currently, although 31 per cent of UK holiday makers are aware that travel apps and dictionaries are available on mobile devices, only six per cent of Brits regularly use them, Softwareload found.

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Note to editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2212 adults. Fieldwork was undertaken between 7th - 9th July 2010.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Softwareload
www.softwareload.co.uk, Deutsche Telekom’s software download portal, enables Internet users to download software directly onto their PCs and mobile phones. The portal features over 15,000 programmes – all classified into several main categories. A download guarantee allows users to download purchased products several times over a one-year period. The service is available in all EU-27 countries.

Press contacts
Chris Lee
Mobile +44 (0)7833 781720
Email press@softwareload.com

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