A third would choose music over sex!
Southerners and the Scots most music-obsessed
As part of its ‘sounds of the summer’ celebrations, audio giant Audio-Technica has conducted a study into the nation’s musical preferences to find out just how obsessed we are when it comes to our tunes. More than 1,000 people were questioned - and with singing at work and dancing in the street common place - we’ve certainly got some strange habits!
The vast majority of people (96%) claimed they would rather give up film and cinema for a year over music, with a further three quarters (73%) opting to ditch live sport over music, 37% ditching TV for music, and a dedicated third of people (34%) opting to ditch sex rather than going a year without music!
It also appears we like to express our love of music in public ways; three quarters of people (74%) admit to spontaneously breaking into song while driving, 20% outwardly sing at work, 15% sing in the street and 11% have even danced in the street while listening to their iPod! Embarrassingly, almost all of us (90%) admit to having been caught doing one of these things!
The study also reveals that we like to listen to music in some unusual places, with 40% preferring to do it in bed, 27% in the shower, 11% while making love, and an obsessive 7% while asleep!
Audio-Technica also asked people how long they’d be prepared to queue to get tickets for their ‘ultimate’ music festival or summer show and despite the rise in internet bookings, a quarter would wait an hour and 16% would be prepared to wait four-hours. Those in Scotland and Wales were prepared to put in the most hours with 10% and 11% respectively being prepared to wait OVERNIGHT.
The favourite domestic listening habits emerged as in the car (28%), full blast on a home stereo (27%), or via the privacy of headphones (21%).
Audio-Technica senior UK marketing manager Harvey Roberts said, “The UK is a nation with a long and distinguished history in producing world class music, so it’s no surprise to see such fanaticism towards music.
“The research shows that the majority of us actively listen to four-hours of music a day, which equates to more than 60 days a year. That is some serious listening time, and with a fifth of people preferring to use headphones, it makes sense to ensure you’ve got the very best equipment to make your experience as enjoyable as possible.”
The research was conducted as part of Audio-Technica’s ‘sounds of the summer’ campaign, where it is seeking the most popular ever ‘summer’ anthems via it’s Facebook page. Ten pairs of top of the range Audio-Technica headphones are up for grabs for the most popular suggestions.
Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, Audio-Technica now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.
For more information, visit www.eu.audio-technica.com/en
Audio-Technica, which has its UK office in Leeds, sells microphones, headphones and high fidelity equipment across the world.
Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry. Users of Audio-Technica microphones and headphones include Katherine Jenkins, Metallica, Gwen Stefani, Linkin Park, The Pigeon Detectives, Ben Mynott and Eddie Halliwell.
UK: Harvey Roberts
Royal London Industrial Estate
Leeds LS11 8AG
Tel: +44 (0) 113 277 1441
Chris Norton or Vicky Finn
Tel: +44 (0) 1423 520697