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New business intelligence tool launched for the sports business market

-Provides real time access to business data to deliver instant reporting and facilitate targeted marketing-

Venue Solutions, a specialist provider of venue management technologies, has launched VenueView, a business intelligence tool which delivers dynamic and tailored reporting for sports business operations. 

It has been designed to give marketing, corporate sales, commercial, finance and ticketing departments real-time access to business performance and customer base information.  This will enable users to identify purchase trends and create marketing campaigns that increase sales and boost revenues.

The VenueView graphical reporting system integrates with Synchro Systems’ (a subsidiary of the Ticketmaster Group) market leading VM_ ticketing solution to provide information for data mining and analysis. 

Dominic Berger, managing director at Venue Solutions commented: “Operators at venues need daily access to data covering a range of issues.  This could include details on average spend on tickets by age, postcode, event or a review of the number of season tickets sold this year compared to last year.  Despite this requirement for instant access to accurate information, many sports businesses are using basic database systems which are cumbersome to run and do not allow the user to slice or dice the information to identify trends.”

He added: “VenueView eliminates this problem by giving users real-time access to market data.  Trends can be identified, ROI on marketing campaigns can be analysed and new programmes can be developed.  By cross-referencing across multiple information sources, this adds value across all business departments.”

There are five main aspects to the VenueView software:

Query Builder – This intuitive function allows you to interrogate the core database by creating a query.  The results of this query can be cross-referenced with additional data sets and saved to allow the user to undertake any of the actions below:

Query Join – A venn diagram of the results of multiple queries can be produced.  It is particularly useful if you need to undertake a comparative graphical view.

Event Viewer – Offers a statistical review where an analysis of a particular game or season can be segregated in a number of different ways – age, gender, email, product etc.

Find Clients – This feature allows you to identify a particular client record, corresponding profile and purchase pattern.

Mapping – A map of the UK highlighting the results of a particular query.  For example, the map could show where all the attendees of a particular match live by postcode.  A marketing manager could then download particular postcodes and create a tailored regional campaign aimed specifically at this audience.

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Venue Solutions is a specialist provider of venue management technologies.  Through consultancy and deployment of integrated systems the company enables clients to enter the age of intelligent venues.

Established in 2002, Venue Solutions has developed and deployed a suite of products, systems and services tailored specifically for the venue market. Venues include arenas, stadia, retail outlets, shopping centres, museums, theatres, concert halls, exhibition centres, leisure centres, theme parks and local government run establishments including libraries and sports facilities.

The company has a strategic alliance in place with Sony, Siemens and the leading CRM vendor, Pivotal Corporation.

For further information, please visit www.venue-solutions.com or contact:

Lindsay Spencer/Seema Lalloo/James Hughes Spreckley Partners Tel:020 7388 9988 Fax:020 7388 8588
Email: spencer@spreckley.co.uk
Email: lalloo@spreckley.co.uk
Email: Hughes@spreckley.co.uk