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Press Release

Using A Mobile Phone Whilst Multi-Tasking Is Potentially Damaging The Health Of The UK’s Under 25’s

Bluetooth® headsets seen as solution to preventing neck strain

EGHAM (17th March, 2006) – Regular mobile phone usage is having an adverse effect on the health of the UK’s under 25s, according to shocking new research from Jabra, a leading brand of hands-free communication products for the mobile consumer market. The research, carried out in conjunction with independent research organisation, TNS, found that 78% of mobile phone users, aged between 16-24, reported backache, neckache and headaches, which experts say can be a direct result of holding your mobile phone between your ear and neck while trying to do other tasks simultaneously.

The statistics show that over 18 per cent of 16-24 year olds regularly make and receive more than 600 minutes worth of calls per month on their mobile phone, talking to friends, family and colleagues.  This has resulted in 88 per cent of those interviewed having to multi-task whilst on the phone, in order to be more efficient and make the most of their time.

32 per cent of those surveyed stated that shopping was the main activity that they did whilst on their mobile phone.  Whilst 28 per cent said that they regularly used a computer whilst on their mobile phone.   A further 20 per cent stated that they did housework whilst talking. An additional 20 per cent cook and 17 per cent drive. Doing all these activities properly involves users having both hands free, which can only be achieved by users holding their mobile between their neck and shoulder.

“My time is precious,” explained Jennifer Boot, a 22 year- old office executive.  ”I work long hours and have to make the most of my free time.  I regularly find myself in the supermarket after work, trying to buy my dinner, talk to my mum and arrange a night out!  It is scary to think that I could be doing my neck and back long-term damage.” 

“With people working longer hours than ever before, we have to efficiently manage our time and successfully juggle home and work lives,” commented Andrew Doyle, Country Manager, Jabra UK and Ireland. “But, it is clear that there is a worrying trend amongst under 25s to incorrectly hold their mobile phones in order to do two things at once, leading to neck and shoulder pain and discomfort. Through simply using a wireless Bluetooth headset, mobile phone users can continue to multitask safely, without doing themselves any long-term damage.”

Notes to Editors

Methodology  - TNS interviewied a representative sample of 1,008 GB adults aged 16+ by telephone 2nd-4th december 2005.

Jabra products offer a wide range of hands-free solutions, with comfort, design, functionality and price points to suit all tastes:

Jabra JX10 – The designer headset, stylish and compact with intelligent design The Jabra JX10 headset combines the latest innovative technology with style and contemporary design. Designed by one of Bang and Olufsen's leading Danish designers, Jacob Jensen, the Jabra JX10 has six hours of talk time and up to 200 hours of standby time. It weighs 10 grams and measures less than 4cm, which puts it amongst the smallest Bluetooth headsets currently available in the UK. RRP: £99.99 

Jabra BT500 – The next generation of the world’s best selling headset
Based on the best-selling behind the ear Jabra design, the Jabra BT500 is now 30 percent slimmer and 20 percent lighter offering an even more discreet and comfortable behind the ear fit. It weighs only 20 grams and offers up to 8 hours of talk time and 240 hours of standby time making it perfect for those who need a high performance headset, whether it’s to increase productivity at work or to help multitask whilst out and about. An LED indicator to inform charging and battery level, and a dedicated pairing button offer greater convenience and ease of use. An additional power charging option is also provided for charging from a PC via USB cable. RRP: £79.99

Jabra BT150 – The affordable, stylish over the ear headset
The Jabra BT150 is a competitively priced over the ear headset, with up to 6 hours of talk time and a fashionable sleek black finish. As with all the Bluetooth headsets, it offers the same convenience of answering a call quickly and easily, without the need to seek for the mobile phone in a bag or briefcase. When using a Jabra BT150, talking to friends whilst shopping is easy, even when a user’s hands are full with shopping bags. RRP: £39.99.

Jabra BT250v – Award-winning Bluetooth headset with vibrate alert
The Jabra BT250v builds on the success Jabra BT250, recipient of the iF Product Design Award 2005 and the CES Innovation Award 2004. The Jabra BT250v, awarded the T3 Gold Award, features a call alert feature that silently vibrates to inform users that they are receiving an incoming call and comes in a distinctive new black colour. The BT250v provides a comfortable Behind-the-Ear wearing style, delivers up to 7 hours of talk time and up to 200 hours of standby time, and weighs only 22 grams. The headset features Jabra MiniGels™ that channel sound directly into the ear for superior clarity and reception. RRP: £59.99.


The Jabra SP500 – The Bluetooth speakerphone that’s as mobile as you are
Truly mobile and ideal for use in the car, the office or at home, the Jabra SP500 portable wireless speakerphone offers clear sound for easy and convenient hands-free communication. The Jabra SP500 has a sleek compact design and comes complete with a wall charger, vehicle power adapter, a visor clip and suction mounts for in-car mounting. The battery-operated portable wireless speakerphone requires no installation, offers superior sound quality with a two-watt 96 dB full-duplex speaker. The Jabra SP500 offers up to an impressive 20 hours talk-time and 480 hours standby time. RRP: £69.99.

About Bluetooth
The Bluetooth wireless technology is aimed at allowing users to make effortless, fast connections between various communications devices, such as headsets, mobile phones and desktop & notebook computers. The Bluetooth wireless technology operates on a globally available frequency band intended to ensure communication compatibility worldwide. For further information about Bluetooth please visit www.bluetooth.com.

About Jabra
Jabra is a leading consumer brand of innovative hands-free communication products including corded and wireless Bluetooth headsets and mobile accessories for mobile phones and devices. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is sold in more than 60 countries and available at more than 80,000 major retailers worldwide. Jabra is a brand of GN Mobile. www.jabra.com

About GN Mobile
GN Mobile is the world's largest producer of mobile Bluetooth headsets and a division of GN Store Nord headquartered in Copenhagen, Denmark. GN Mobile’s business activities include both the Jabra brand of products and GN’s original equipment manufacturing (OEM) business.

About GN Store Nord
GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally. www.gn.com

For More Information:
Laura Stadler-Jensen  Kathryn Cotsworth
Public Relations Manager Wildfire PR
Jabra Tel: +44 208 339 4420
GN Mobile A/S (GN Netcom A/S) kathrync@wildfirepr.co.uk
Tel. +45 72 11 88 66
lstadler@jabra.com

Jabra® is a registered trademark of GN Mobile A/S (GN Netcom A/S). All other trademarks included herein are the property of their respective owners. The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Mobile A/S (GN Netcom A/S) is under license.

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