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Redknee Launches Parental Control Solution for Youth Mobile Phone Market

Enables Operators to Boost Usage, Call Completion and Air Time while Increasing Family Communications Capabilities

TORONTO — Sept. 26, 2006 — Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced the general availability of its parental control solution (Mobile Group Enabler). The solution helps operators attract the entire family with a mobile service that addresses both family privacy concerns and budget. It allows operators to introduce a range of convenient, time saving and family specific services, including privacy control, cost control and intelligent call routing.

The Redknee solution addresses child protection concerns by enabling parents to restrict who their children call or accept calls or text messages from, and which websites they are able to access via their mobile phones. The solution also allows parents to set account thresholds and receive notification when the number is approaching its monthly limit, avoiding unexpected overages in the monthly bill.

The Redknee parental control solution utilizes intelligent call routing to increase call completion rates and allows carriers to combine postpaid, hybrid and prepaid family members into a single group to simplify billing and reduce operating expenses. Unlike other parental control mobile offerings, the Redknee solution is handset independent, allowing mobile carriers to give subscribers the freedom to add the service to existing plans with their existing mobile phone.

“One of the key barriers to wider-scale mobile phone adoption in the sub-teen youth market is parental concern over child protection,” said Lucas Skoczkowski, CEO of Redknee. “By providing parents with an easy-to-use method to manage who their child communicates with, parents are more willing to purchase their child’s first mobile phone. Redknee helps operators increase network usage, personalize service for their users and boost revenue per user.”

About Redknee
Twenty-six of the world’s leading mobile operators depend on Redknee’s proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The converged revenue engine enables operators to quickly bring to market personalized voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximize their differentiation and revenue while reducing expenditures by integrating with existing environments. The subscriber experience is improved with Redknee’s self-care, loyalty, and analytics that deliver the content and services subscribers want when they want them. For more information, visit www.redknee.com.