press release

release detail

David Blaine Shines For LG

LG Mobile Partners with World Famous Illusion Artist for the Launch of LG Shine
 
LONDON, 02 February 2007 David Blaine, the world famous illusionist and endurance artist, has signed a deal with LG Mobile which will see him become the face of LG Shine, the next model in LG’s ultra stylish Black Label series. 

The launch of LG Shine will see David Blaine return once again to London, where he will perform in the same theatre* that the legendary Houdini cemented his fame in the world of illusion 100 years ago. David Blaine’s visit will also mark the first time the magician will directly interact with British fans, as he mingles with guests demonstrating the very reason he was crowned the King of Cards.

In anticipation of his visit, David Blaine has become the subject of unique images depicting a stylised modern day King of Cards.  These sensational photos are available on request.

Since its November launch in Korea, the stunning LG Shine has been hugely successful, already outselling the award winning LG Chocolate handset.  The LG Shine phone oozes sophistication with its super thin brushed metal finish and “magic mirror” front that disappears when the phone slides open.

*Notes to Editor:
David Blaine will perform at Cirque, formerly The Hippodrome, to launch the LG Shine phone on Wednesday 7th February 2007.

To view the image, please visit http://shine.lgbloggers.com/ or contact the details below.

Media contacts:
Ellie Morley
Hill & Knowlton
Tel: 0207 973 5923
E:mail ellie.morley @hillandknowlton.com

Alex Lefley
Hill & Knowlton
Tel: 0207 413 3036
E:mail alex.lefley @hillandknowlton.com

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.
 
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.  For more information, please visit www.lge.com