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Providing an Answer - webitpr Solution Enhances Coverage Analysis

webitpr, the unique online news distribution and monitoring company, has today answered the question asked by so many PR professionals – how do I know if the online coverage I achieve is valuable? webitpr’s launch of readit – a service that provides readership and publication information – gives clients a way of proving ROI and analysing performance.

The new service has been designed specifically to give clients a far greater level of understanding in relation to the coverage achieved, provided data on readership, as well as other information about publications, such as when they were launched and how many other sites link to them. Information is also provided that relates to the coverage itself, highlighting the type of coverage achieved such as editorial, newswire and social media.

“We have been keen to provide clients with much more comprehensive information about the coverage achieved for some time, so we are delighted to have now launched readit – a service that does just that”, said Jonathan Dolby, Managing Director of webitpr. “readit will mean that clients can go much deeper in analysing coverage and assessing ROI on their PR spend.”

Alongside the launch of readit, webitpr has also gone live with thinkit, a client advisory service designed to help clients get the most from the service. The thinkit online portal contains different pages of advice, from basic tips on press releases right through to SEO/Keyword optimisation. The portal also contains webitpr specific advice on distribution categories and level of service selection.

thinkit logos have been placed throughout the site, linking to specific pages within the portal relevant to each element of the service.

“The online thinkit portal gives clients easy and quick access to advice and help, which will ensure they are getting the most from our service”, said Dolby.

“thinkit however is much more than an online help portal. The other element to thinkit is webitpr staff who are always happy to help clients in any way they can, through advice and research. Our staff have gone through training with The Press Association and CIPR, so that in addition to their experience, they are fully equipped to help and advise clients when that is required.”

Both service developments are now online and available for clients to use. Access to readit and thinkit is included as part of the webitpr service, so does not result in additional cost to clients.