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suchen.de Launches Mobile Search

German local search pioneer cooperates with mobilePeople and IT2media to offer Java based mobile search client in Germany

Copenhagen/ London/ Munich, 13 June, 2007 – One of Germany’s leading local search engines suchen.de has further extended its offering by moving into the mobile search arena with the help of IT2media and mobilePeople. Until now there has been little technology to accommodate those who wish to search via mobile. With the current mobile search trial suchen.de will be available on the move using an easy to use downloadable mobile search client.
 
Mobile users will be able to access specific content including yellow and white pages, the mobile internet, local news and weather information. With the downloadable client the user benefits from a robust and efficient method of search, a better user experience over browser based solutions and additional functionality. Search results can be shown on an interactive map, saved to the mobile phone's address book, sent to a friend and users can easily initiate a call via click-to-call. Predictive text functionality makes it easy to enter search terms by simply selecting from a list which also includes previously used search terms.
 
“We were keen to give our users the ability to search without being tied to their PCs,” said Benjamin Broshi, Head of Strategy and Market Communication at t-info GmbH. He continued: “mobilePeople and IT2media have allowed us to extend our offering into a channel which provides a vast opportunity for monetisation including sponsored links on mobile.”

Jens Andersen, CEO and co-founder of mobilePeople commented: “The mobile search market is in boom time and Germany is set to be one of its leading drivers. This was why we were so keen to work with suchen.de a leading local search engine. Companies need to get their online content mobile in order not to lose out.”

The downloadable mobile search client will first be shown at the VDAV exhibition at the IT2media stand in Bonn on 13–15 June. The full version is planned to be available to mobile users later this year. The suchen.de mobile search client was launched in collaboration with IT2media and mobilePeople.

The German search market is the largest in Europe, with 32.5 million web users aged 15 and above.[1] Already today more people have a mobile phone than have access to the Internet online. The global revenue stream for mobile search is predicted to reach $11.35[2] billion by 2011.
 
- ENDS -

[1] Source: comScore Video Metrix, May 2007
[2] Source: Informa 2007

About mobilePeople

 mobilePeople is a leading mobile search company - driven by the user experience. With a market leading position in the directory service provider sector across Europe. The company provides a white label mobile search solution (liquidTM), which creates new revenue streams through mobile search marketing for media companies, directory service providers, mobile network operators and MVNOs. mobilePeople manages the entire mobile search process including user interface design, search technology, complementary content indexes and advertising network.
 
Today mobilePeople reaches more than 220 million mobile users worldwide and processes millions of mobile searches per month. Customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), IT2media (DE), Schibsted (NO), FAST Search & Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Findexa (NO) and EDC (DK).
 
mobilePeople is privately owned with headquarters in Copenhagen (DK) and offices in London (UK), Denver (USA), and Melbourne (AUS).  For further information please go to: http://ww.mobilepeople.com

About suchen.de
suchen.de is one of the local search engine pioneers in Germany. With suchen.de users can search the German Internet for companies and service providers locally by simply entering a query and the location by city or post code.
suchen.de is owned by t-info GmbH out of Munich. For further information please go to: http://presse.t-info.de/ 

About IT2media
IT2media is market leader in IT solutions for directory providers in Germany offering its customers an IT infrastructure that is perfectly matched to their business in addition to decades of experience and competence. IT2media uses cutting edge technology to develop specific IT solutions for tomorrow’s business requirements. For mobile applications IT2media cooperates with mobilePeople, Map and Route as well as C4all.

IT2media has offices in Nuremberg, Munich and Leipzig with over 140 experienced employees working in the areas of directory services, online directories and directory assistance. For further information please go to: http://www.it2media.de