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Press Release

S4C extends its successful Digital Text service, enabled by emuse absolutely, to the Freeview platform.

September 6th 2007.   Today, S4C announces the launch of its comprehensive bilingual Digital Text service on the Freeview platform.

S4C Digital Text on Freeview closely resembles the service currently available on SKY and has been developed in partnership with emuse.

S4C viewers on Freeview will be able to access the service by pressing the TEXT or the red button on the remote control.  They will be directed to the main menu, which offers information in many categories such as Programmes, Weather, A to Z, Children, learning Welsh and S4C 2
 
“Working with S4C always allows us to put our technology to great use,” said Patrick Rainsford, CEO emuse absolutely.

“There was a hugely positive response to the interactive services offered for the first time on S4C’s coverage of the 2006 Royal Welsh Show.  This latest new service sees S4C delivering offerings to its audience consistent with those of the biggest broadcasters in the world.”

The content available on the service has been updated and extended for S4C by Testun and Acen.

S4C’s Director of Broadcast and Distribution, Arshad Rasul, said, “We are pleased to launch Digital Text on the Freeview platform, which further enhances and extends S4C’s wide range of interactive services.”

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About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. emuse absolutely has run campaigns with leading brands such as BT, Sony, Honda, COI, T-Mobile, Budweiser and Disney. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and significantly increased ROI, and viewers a richer service. www.emusetechnologies.com

About S4C
S4C is a Welsh language public service broadcaster providing high-quality programmes across a range of platforms including digital and broadband.
S4C is available in Wales on analogue and digital platforms, Freeview, Virgin TV and Sky.  S4C is available outside Wales on Sky 134.
S4C 2, a second digital channel, provides live coverage of the proceedings of the National Assembly for Wales and additional coverage of the national festivals.