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Alliance Boots presents the role of Location Intelligence in the Boots and Alliance Unichem merger at Interact 08

First combined user group event for Pitney Bowes MapInfo & Pitney Bowes Group 1 Software spotlights benefits to global retail market

Windsor, 14 April 2008 – Pitney Bowes MapInfo and Pitney Bowes Group 1 Software, the leading providers of Location Intelligence and Customer Communication Management solutions, today announce the presentation highlights of the dedicated retail industry stream at Interact 08, taking place on 29-30 April 2008 at the Hilton Birmingham Metropole.

Dr. Jonathan Reynolds, Director of the Oxford Institute of Retail Management, will set the tone for the wide range of retail delegates with a compelling keynote address: 'The Death of Distance? The challenge of multi-channel innovation.'

Mark Chivers, Head of Location and Strategy Development of Alliance Boots, will present a fascinating insight into the role of location intelligence in addressing the processes and challenges of the recent Alliance Unichem merger with Boots to form this leading international pharmacy-led health and beauty group.

Of great interest to retail marketers, CB Richard Ellis’s Mark Teale, Director of Retail Research, will outline the increasing precision of local target marketing using innovative new data products from JICREG and the acclaimed NSLSP (National Survey of Local Shopping Patterns).

Retail decision makers cannot afford to miss this event which, among others, plays host to valuable presentations from Steer Davies Gleave on using geodemographics for transport needs and EuroDirect on Cameo Segmentation Marketing.
The retail stream sits comfortably within 30 ‘opt-in’ sessions designed to maximise the time and interests of public and private sector delegates across industry sectors.  Each session has been carefully planned, featuring selected key customer speakers, important technical updates and a raft of showcases. 

“Interact 08 is a truly compelling proposition for users from all sides of the organisation,” said John O’Hara, Executive VP, International of Pitney Bowes MapInfo.

“Location intelligence is coming of age, and this is the platform from which we will all be inspired to see previously untapped opportunities for customer and location technology integration.”

For more information and to register, visit: www.interact08.co.uk  

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About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organisations around the world. The company's solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.

About Pitney Bowes Group 1 Software
Group 1 Software, Inc. (www.g1.com), part of Pitney Bowes Inc. (NYSE:PBI),
turns data into results, providing innovative software solutions that enable our clients to better understand and connect with their millions of customers, prospects, and partners.  Group 1 Software helps over 3,000 organisations maximise the value of customer data to improve profitability, increase effectiveness and strengthen customer relationships through consolidating, cleansing and enriching corporate data and generating personalised business documents for multi-channel delivery, customer care and efficient business processing.  Our comprehensive Customer Data Management (CDM) & Communication Management (CCM) solutions span from database to delivery, adding value to every aspect of communication and allowing clients to integrate intelligence throughout their mail stream.  As part of Pitney Bowes (NYSE: PBI), a $6.1 billion company, Group 1 Software’s solutions are utilised by leaders in the insurance, financial services/banking, GIS/mapping, government, mail services, retail, telecommunications, utility and other industries, including Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo.