press releaseIssue Date06 May 2008Feed for AtherosSocial Bookmarking |
press releaserelease detailAtheros Enhances GPS User Experience with Advanced Navigation and Low Power in Handsets, PNDs and PMPsAR1511 Chip and ORION 3.0 Software Combo Delivers State-of-the-Art AGPS Performance for Standalone and Hosted Applications London, May 06, 2008 — Atheros Communications, Inc. (NASDAQ: ATHR), a leading developer of advanced wireless and wired network communications solutions, today announced a new member of its Radio-on-Chip for Mobile (ROCm®) family of GPS solutions – a hardware and software GPS combination that targets mobile phones, Personal Navigation Devices (PNDs) and Personal Media Players (PMPs). Atheros’ new solution consists of its second-generation, single-chip GPS receiver, the AR1511, and companion ORION 3.0 software suite. This combination is ideally suited for integrating advanced navigation functions into mobile devices, with state-of-the-art Assisted GPS (AGPS) technology, advanced parallel search, and industry-leading tracking sensitivity of -160dBm, which together enable the most rapid and accurate location determination while conserving device battery power. Atheros’ latest ROCm GPS offering provides developers with turnkey, high-performance options for both standalone and host-dependent designs. This platform flexibility enables customers to design a wide variety of location-aware devices and form factors, giving Atheros a significantly expanded GPS market opportunity. The AR1511 and ORION 3.0 solution contains new patent-pending features specifically designed to address the most challenging navigation environments. These enhancements provide considerable performance advances with Time To First Fix (TTFF) reacquisition times reduced by nearly half, and positional accuracy increased by more than 50 percent. “With the AR1511 and ORION 3.0 combo, Atheros is delivering state-of-the-art AGPS for today’s mobile phone, PND and PMP users, enabling quicker fix times that result in extended battery life,” said Greg Winner, general manager of Atheros’ GPS business unit. “Unlike most GPS silicon providers, we offer both standalone and hosted designs that enable our customers to add GPS to virtually any type of mobile consumer device.” “Over 1.6 billion handsets are expected to ship with GPS between 2008 and 2011. With this growing penetration of GPS in handsets and other mobile products, it is more critical than ever that solution providers meet the consumer demand for high-performance navigation that’s easy on battery life,” said Morry Marshall, Partner – Strategic Technologies, Semiconductor Partners LLC. “Atheros, with its proven ROCm low-power techniques and new AGPS innovations, is well positioned in the emerging mobile GPS market.” Atheros ROCm Combo Delivers High-Performance AGPS - Real-time ephemeris through cellular networks - Real-time ephemeris through the Internet Atheros’ new solution also provides conventional AGPS, access to real-time ephemeris over the Internet for PNDs, PMPs, and PCs—virtually any location-aware device that has Internet access over Wi-Fi. This allows GPS devices to have intermittent connectivity to real-time, Internet-accessed ephemeris when in the presence of a Wi-Fi access point, thus enabling accelerated location fixes, enhanced accuracy and reduced battery power. - Extended Ephemeris when real-time access is unavailable Atheros’ ROCm portfolio, consisting of mobile solutions for all AGPS connectivity modes, including GPS, Wi-Fi and Bluetooth, provides design and performance synergies to readily enhance the design process and user experience. Fast Location Acquisition through Advanced Parallel Search GPS Options for Hosted and Standalone Designs • AR1511 – Available in a 5mm x 5mm CSP for standalone and hosted configurations, or a 10mm x 10mm BGA package for standalone and hosted configurations on low-cost PCBs This AR1511F delivers GPS functionality without taxing the host processor and memory, and eliminates the need for dedicated Flash or fixed ROM. The chip provides significant advantages over competitive ROM-based solutions, with SDK support, selectable profiles and the ability to easily update software. Macronix is partnered with Atheros to provide the cost-efficient 1.8V, 8Mb MX29SL802CBXHI-90G flash option for standalone applications. Atheros’ new GPS solutions also employ worldwide satellite-based augmentation systems (SBAS) to ensure the greatest accuracy, integrity and availability of GPS information within specific geographies. Systems supported by the ORION 3.0 software include WAAS (North America), MSAS (Japan), and EGNOS (Europe). Product Availability About Atheros Communications, Inc. Atheros, the Atheros logo, ROCm and ORION are trademarks of Atheros Communications, Inc. All other trademarks mentioned in this document are the sole property of their respective owners. NOTE ON FORWARD-LOOKING STATEMENTS: Except for the historical information contained herein, the matters set forth in this press release, including the features, benefits and performance of Atheros’ GPS and other products, and the anticipated growth of the market for GPS in handsets and handheld mobile devices, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, difficulties in the development of new and enhanced products, general economic conditions, the effects of any changes in government regulations that may occur, and the risks detailed in Atheros' Annual Report on Form 10-K for the year ended December 2007, as filed with the Securities and Exchange Commission, and in other reports filed with the SEC by Atheros from time to time. These forward-looking statements speak only as of the date hereof. Atheros disclaims any obligation to update these forward-looking statements. Although we believe that the forward-looking statistical information from Semiconductor Partners is reliable, we have not independently verified this data. Semiconductor Partners generally indicates that it has obtained its information from sources believed to be reliable, but does not guarantee the accuracy and completeness of the information.
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