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Press Release

GyPSii Adds Premium Content eLong in China

Enhanced set of Hotel Services now available over Mobile Devices

24th September, 2008, Salo, Finland and Amsterdam, The Netherlands: GeoSentric Oyj’s (NASDAQ OMX: GEO1V) GyPSii, the market-leading mobile digital lifestyle application and geo-mobility social networking platform, today announced an agreement with one of China's leading web-based travel companies eLong, Inc. ( and, to provide GyPSii-powered hotel information and reservation services to visitors to China, including such popular cities as Beijing and Shanghai.

GyPSii users will have access from their mobile phone to eLong’s large selection of hotel content, allowing them to search for nearby hotels, review comments, pictures and contact information, and to contact eLong to make a reservation – all via GyPSii’s unique mobile lifestyle application.  The deal is the first of its kind with a major on-line travel provider in China.  

People visiting China will find it very easy to search for hotels and make a reservation using GyPSii’s unique functionality.  Subscribers will be able to access almost 7,000 eLong partner hotels in China view a detailed map and directions to their chosen location in just one click, making it easy for visitors to select and review the hotel of their choice while on the move.   

Commenting on the deal, Shane Lennon, SVP of Marketing at GyPSii said, “The 2008 Olympic Games has helped China promote the country as a great tourist attraction and visitors will need a convenient way of searching for and finding hotels that come highly recommended by others.   With content from eLong integrated into the platform, GyPSii will empower users to find a hotel quickly and easily, while sharing their Chinese experiences with friends and family using GyPSii’s unique location-aware technology.”   

Under the agreement, eLong will pay GyPSii a referral fee for hotel customers using the GyPSii platform. This deal will cover hotels in almost 400 cities across China, and is part of GyPSii “whole product strategy” to include 3rd party premium content for GyPSii members and additional revenue streams for GyPSii.

“This deal plays to our strategy of integrating best-of-breed third party content into GyPSii en route to mass market adoption,” continued Lennon.  “We look forward to working with eLong to give people a fun and memorable Chinese experience with GyPSii.”

GyPSii has an agreement with mobile operator China Unicom to provide the service to its subscribers during and after the recent Olympic Games.  It has partnered with Nav2, a Chinese provider of world class digital maps, so GyPSii users in China can access a diverse range of premium third party content and services at the touch of a button.  Last month GyPSii announced a deal with MyNet, service provider to China Mobile.

GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple iPhone, along with browser-based Internet connected devices. It can be accessed on the web at or a compatible phone’s mobile browser at:

About GeoSentric Oyj (GyPSii)                                               
GeoSentric’s GyPSii is the market-leading mobile digital lifestyle application and geo-mobility social networking platform: connecting people, places and communities across networks and devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V)). For more information, visit and
© 2008 GyPSii Inc.  All rights reserved.

The GyPSii related marks, images and symbols are the exclusive properties and trademarks of GyPSii. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.

Contact for Press
Dave McCann /Alex Sowden
+44 (0) 118 920 7650

About eLong, Inc.
eLong, Inc. (NASDAQ: LONG) is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China. eLong uses web-based distribution technologies and a 24-hour call center to provide consumers with access to travel reservation services. Aiming to enrich people’s lives through the freedom of independent travel, eLong empowers consumers to make informed choices by providing a one-stop travel solution and consolidated travel tools and information such as maps, virtual tours and user ratings. eLong has the capacity to fulfil air ticket reservations in over 80 major cities across China. In addition to choice of a wide hotel selection in the Greater China region, eLong offers Chinese consumers the ability to make bookings at international hotels in over 140 destinations worldwide. eLong operates the websites and

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