Over €4.5m spent globally; 4.7 free trials per second enabled; best-performing country is Brazil
July 2012 – Flexion saw €4.54 million spent on mobile apps monetised by its wrapper in Q2 2012 and, thanks to a number of new games launched in Europe this quarter, consumer spend in EMEA was €3 million. The biggest growth region was LATAM whilst the fastest growing individual countries were Vietnam, South Africa, Brazil and Indonesia. Brazil is also the best-performing country by consumer spend.
This quarter saw the Flexion wrapper enabling almost five free trials per second. 13.2 million new consumers registered in June with 37 million registering in Q2 in total, a year-on-year consumer growth of 223%. There are now 160 million customers in total using the platform.
View an infographic of the stats and see the comparison between Q1 and Q2: http://goo.gl/rdvgV
Total quarterly consumer spend:
Globally: €4.54 million
EMEA: €3.0 million
Americas: €0.9 million
APAC: €0.64 million
Average consumer spend per transaction globally: €1.62
Best-performing countries (by consumer spend):
Biggest growth region (numbers of customers): LATAM
Biggest growth countries (numbers of customers): Vietnam, South Africa, Brazil, Indonesia
Most popular mobile game this quarter: Doodle Jump Deluxe published by Game House
Number of new consumers to the Flexion platform:
Total Q2 2012: 37 million
April: 11 million
May: 12.5 million
June: 13.2 million
Year-on-year consumer quarterly growth: 223%
Cumulative number of customers: 160 million
Number of live Flexion-wrapped titles at the end of this quarter: 942
New transactions for Q2 2012:
Premium: 2.8 million
Free Trials: 27.3 million
Conversion rate: 10.2% from try to buy cross-platform and stores
Developer Highlight – Connect2Media:
Connect2Media is a publisher of digital entertainment and provides a range of exceptional, original and licensed entertainment content across multiple mobile platforms. In a short period of time, the company has rolled out 70 Flexion-wrapped Java Try&Buy titles on the Nokia Store. The company has seen great success with titles such as Championship racing. They also had the best performing Flexion Try&Buy title in June.
Flexion for Developers:
For developers looking to increase conversion rates and protect content against piracy – a growing problem for Android developers – Flexion’s wrapper technology offers secure one-click operator billing in 70 markets and in-built licensing. Rather than adding additional billing SDKs to their game code, the Flexion wrapper automatically enables in-app billing for products. The wrapper also enables virtual currency and content discovery via Discovery, an on-device portal, which promotes more games to customers.
About the Flexion Market Update
The Flexion Market Update is published quarterly. Aimed at developers, the report gives them an overview of the latest trends in mobile game and app development which they can incorporate into their development and financial strategies, as well as providing transparency into the growth of Flexion’s Android and Java wrapping technology.
About Flexion Mobile
The Flexion wrapping engine automatically prepares any J2ME, Blackberry or Android application and acts as the gateway to delivering a flexible pricing, DRM, offer wall or advertising platform which can be managed by the retailer. Its Discovery feature offers a fully dynamic in-application browser which can be used to deliver any type of store front and can be integrated with 3rd party stores or advertising with little effort.
Formerly known as Accumulate UK Limited, the company officially changed its name to Flexion Mobile Limited in July 2011.
For further information please visit: http://flexionmobile.com/
+44 7980 921961