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Press Release

Badoo Quickens the Pulse with Big Data Insight from Actian Vectorwise

Rapid data analysis is key to providing meaningful insights on marketing campaign effectiveness and online user activity which creates more fruitful relationships

London, UK - 16th May, 2012 - Actian Corporation today announced that Badoo, the world’s largest and fastest growing social network for meeting new people, has selected Actian’s ground-breaking analytic database engine, Vectorwise.

Headquartered in London, UK, Badoo is a global networking site with more than 150 million members in 180 countries and available in 40 languages. Its mission is to provide the world’s easiest, fastest, and most fun way for people to meet each other locally and globally.

Badoo’s marketing team wanted to understand if campaigns are targeting the right audience and assess the effectiveness of their reach and impact swiftly. To do that, they knew that they needed a database solution that would turn their large data volumes into meaningful and actionable business insight (BI). Prior to Vectorwise, Badoo was using a hard-coded, custom-built analytics solution but it was severely limited in functionality and unable to provide the level of detail that Badoo’s marketing and finance teams needed. The lack of slice and dice capability in its previous solution meant that analytics were limited and it could not give them the ability to act upon events that occurred among their user base.

Following a recommendation by Actian partner Meteorite Consulting, Badoo selected Vectorwise to boost the speed and performance of analysing the effectiveness of marketing and online activity. Now, with Vectorwise, Badoo can move from just top-level reporting and drill down into the underlying detail very quickly and has total freedom to ask any question of the data and get the answers back in seconds.

With Actian’s turbo-charged Vectorwise technology, Badoo now has access to fast actionable BI that empowers internal business managers such as the finance department to respond immediately and to support business planning.

“One of the keys to sound business decision-making is the ability to understand customers, their online behaviour and the potency of our marketing efforts. Vectorwise gives us unfettered access to our data and the ability to run ad hoc analyses without the need to have thought of the question before we ask it. This means that we can now ask anything of our data and our users’ activity and get answers in just seconds. Vectorwise’s performance will make our company more agile in responding to trends in the environment and consequently strengthen our competitive advantage,” said Ian Broadhead, BI lead at Badoo.

“Badoo is a great example of a leading social networking site that is taking advantage of innovative technology like Vectorwise to drive its business forward and better serve its customers,” said Steve Shine, CEO of Actian. “We are delighted to have been selected to support such a highly visible and successful business.”

About Badoo
Badoo.com is the world's largest Social Network for meeting new people. First launched in 2006, it is now one of the leading social networks in both Europe and South America, with over 150 million registered users worldwide. The business is continuing to grow very fast with over 125,000 new users signing up every day and 35+ million unique users enjoying the service every month.

Badoo has become one of the top 65 most visited websites in the world[1] by providing a fun, useful service that works. Badoo is available to use in 40 different languages in over 180 countries worldwide.

Users create their own profile including where they want to meet new people, individuals can then chat with one another and choose to meet. Additionally, users may pay to be introduced to a larger number of people for their profile to be given more prominence on the site for a limited time.

Badoo is based on a ‘Freemium’ business model, with registered users having access to most services for free but can then pay for premium features, (with Badoo’s main revenue streams coming from these micropayments).

Badoo’s European headquarters are in London with over 200 employees globally.

[1] Google AdPlanner data

Key facts

  • Approximately 125,000 new registered users per day
  • Badoo.com achieves 7bn+ page views per month

  • Badoo is available today as an iPhone, BlackBerry & Android mobile App

  • Over 2 million user photos are uploaded daily

About Actian
About Actian: Take Action on Big Data

Actian Corporation enables organizations to transform Big Data into Business Value with data management solutions to transact, analyze, and take automated action across their business operations.  Actian is the first to unveil a cloud development platform for building Action Apps, lightweight consumer-style applications that automate actions triggered by real-time changes in data to deliver actionable business intelligence. Actian also incites action for 10,000 customers worldwide with Vectorwise, the world’s fastest and most cost-effective analytical database, and Ingres, the only independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Press Contact:
Anuya Upadhyay
AxiCom for Actian
020 83924076
Anuya.upadhyay@axicom.com