Pekka Ala-Pietilä to Continue in Chairman Role
Helsinki and London 30 August 2011 – Blyk, the mobile messaging media, announce appointment of Eric Kip as Chief Executive Officer. Eric Kip joined Blyk in 2009, and was previously CCO (Chief Commercial Officer) of Blyk. He has 20 years of experience working with advertising in various executive media functions.
Before joining Blyk, he held executive management positions at two major media agencies: Initiative (part of IPG) and MediaCom (part of WPP). During this time, Eric contributed strongly to building positive consumer receptivity to advertising messages. In his earlier role as Marketing Director of The Coca-Cola Company in the Netherlands, he focused on communication with young consumers.
Blyk co-founder and CEO, Pekka Ala-Pietilä, will continue as Chairman of Blyk. During the past five years under his leadership, Blyk has become a powerful mobile media, growing its business in all countries that it operates in – the UK, the Netherlands and India. Partnering in the UK with Everything Everywhere (Orange and T-Mobile) Blyk now has over 1 million customers, all opted-in. Similarly, through its partnership with Aircel in India, where Blyk focuses on the youth segment of 16-29, the “Blyk on Aircel” service reached over 1 million customers in just six months from launching.
Blyk Asia growth is driven by Antti Őhrling, co-founder of Blyk and Chairman of Blyk Media, India.
With mobile advertising and marketing being one of the hottest growth areas at the moment, many new opportunities are arising. Blyk is meeting these opportunities by opening an APAC office in Singapore a year ago, and through active negotiations with top tier mobile operators and media agencies. Some of the key proof points that Blyk works can be seen in customer satisfaction: the sustainable 25 % response rate for profiled customers on Blyk, continued engagement, increased ARPU and ROI as well a considerable reduction of churn.
Blyk is a messaging media that works with mobile operators to link young people with brands and other stuff they like. Founded in 2006, Blyk is a private company, with offices in Helsinki, London, Amsterdam, New Delhi and Singapore. Its current strategic partners include Everything Everywhere, Vodafone and Aircel.