High profile Chicago event on search and digital marketing looks at future of SEO through content optimization
New York – June 10, 2014 - Search and content marketing experts from CBS Interactive, Walgreens, Symantec and Pinterest will be among the key speakers presenting their insights and experiences of the changing face of Search Engine Optimization and content marketing, at the Visibility_14 conference hosted by Searchmetrics, the global provider of digital marketing software and services.
Focusing on the theme of “Search Experience Optimization, SEO in the future moving beyond links to increase visibility via optimized content”, Visibility_14 will be held between July 16-18 in Chicago. It is aimed at marketing and SEO professionals looking to get ahead digitally. The line-up of confirmed speakers includes:
- CBS Interactive, Bob Rains, SEO Nerd
- Walgreens, John J Curtis, SEO Manager
- Symantec, Chuo-Han Lee, Head of SEO
- Pinterest, Casey Winters, Growth Marketing Manager
- GoDaddy, Marek Olszewski, VP Engineering, Discovery Marketing
- eBay, Jordan Koene, Head of SEO team
- Searchmetrics, Tom Schuster, CEO
- Searchmetrics, Marcus Tober, Founder and CTO
Attendees will hear well-known speakers from brands, agencies and the industry presenting case studies and research, with key learnings focused around how to:
- Develop strategies to increase traffic and sales
- Understand the future of search engine marketing
- Enhance your SEO knowledge by learning from the experts
- Walk away with shareable, actionable content that can be quickly implemented
The event will also include the launch of Searchmetrics Academy, the company’s new certification program. Attendees can obtain real SEO qualifications by becoming a Searchmetrics Certified Professional through training sessions at Visibility_14. These include Yellow and Green Belts, which will only be available together at the event.
Tom Schuster, CEO of Searchmetrics said:
“Digital marketing and SEO is changing rapidly, with optimized content becoming key to achieving business success through online channels. Searchmetrics’ Visibility_14 brings together experts to share their experiences and strategies, providing the opportunity for attendees to gain the knowledge and actionable insights companies need to get ahead digitally.”
The event venue is the W Chicago Lakeshore Hotel, Chicago. For more information or to register go to: http://www.searchmetrics.com/en/visibility-conference-2014/
Searchmetrics is the pioneer and leading global enterprise platform for international SEO. It operates the Searchmetrics Suite™, an innovative, interactive enterprise level Search Engine Optimization (SEO) platform for companies and online marketing agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.
The company’s flagship Searchmetrics Suite™ platform helps customers to define their individual business goals ‒ such as increased ROI ‒ and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics Suite™ allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.
The company has offices in Berlin, San Mateo, New York, London, and Paris and operates its SaaS software directly as well as through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the venture capitalist companies Holzbrinck Digital, Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and Symantec rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.
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