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Press Release

Celebrities to Tackle Bushtucker Trials in the Australian Outback in Hi-Tec Walking Boots

Reality TV fans will see the likes of former soap star Helen Flanagan, boxer David Haye and controversial MP Nadine Dorries enter the Australian outback in Hi-Tec’s V-Lite Altitude Ultra Luxe WPI walking boots, as I’m A Celebrity Get Me Out Of Here! launches on UK screens this Sunday (11th November) evening.

The latest series of the show marks the fourth year that British outdoors specialist Hi-Tec has provided safe and sturdy footwear for the celebs taking part, with the award-winning V-Lite Altitude Ultra Luxe WPI boots selected for 2012 because of their waterproof fullgrain leather upper, their light weight and their ultra grippy sole –  all essential requirements for the infamous bushtucker trials.

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Product image

As well as improving performance during tasks, the boots look great with this year’s jungle uniform, as ex Coronation Street favourite Helen and former Pussycat Doll Ashley Roberts have proved in recently-released promotional shots.

Helen Durant, UK Marketing Manager at Hi-Tec, says: “We’re delighted that the contestants are wearing our boots again this year.

“The Australian outback can be quite challenging terrain and they offer all the support and comfort that’s needed, which should give the celebrities one less thing to worry about, amongst the stress of jungle life!”

For more information on the V-Lite Altitude Ultra Luxe WPI, visit www.hi-tec.com/uk/, and for more on I’m a Celebrity Get Me Out Of Here!, visit www.itv.com/imacelebrity/

-ENDS-

Notes to Editors
For more information, contact:
Sophie Coley: sophie@propellernet.co.uk or 01273 760969

About Hi-Tec:
Hi-Tec is probably one of the most passionate footwear companies around, obsessed with building instantly comfortable lightweight footwear for the Outdoors, Golf, and Court sport activities.

Hi-Tec is driven by a restless desire to ensure that people make the most of life. Its products are developed with the needs of the consumers in mind and innovations will be driven by the desire to understand how they're used.

Hi-Tec is a real brand, with real products, for real people.

We are Hi-Tec. We are Inspired by Life.

About the V-Lite Altitude Ultra Luxe WPI walking boots:
With a waterproof fullgrain leather upper and ion-mask technology (for even more waterproof protection) this boot will really take you where you need to go.

It’s adorned with rustproof hardware and synthetic microfiber wicking lining to protect you from all of the elements you may come across in your travels.

The CMEVA midsole provides lightweight cushioning and support when you head for the hills.
Additional features:

  • Ion-mask™ hydrophobic water management technology

  • One piece waterproof leather upper for durability

  • V-Lite metal hardware Micro-fibre collar and tongue lining

  • V-Lite design and build technology for lightweight performance

  • Hi-Tec removable contoured sockliner

  • V-Lite compression moulded EVA midsole absorbs impact

  • Exclusive Vibram® outsole for traction and durability

Available in women’s (size 4-8) and men’s (sizes 7-13)
RRP £109.99