NEXT generation MVNA Cognatel has today launched CyCell - a new MVNO service from the producers of the UK’s first customizable mini phone.
CyCell will become the only UK MVNO to offer a white label mobile handset with simple tailored mobile packages. CyCell has developed a platform that allows for rapid design and manufacture of credit card sized branded mobile phones. Each customer will be able to develop a unique device within a fraction of the time it would take to design a mobile phone through traditional manufacturing channels. Utlising Cognatel’s number translation capability this allows for a simple phone interface with all the call routing based within the network.
By combining CyCell’s platform with Cognatel’s MVNA technology and utilizing the Vodafone network, CyCell are uniquely positioned to create new usage cases and applications for voice based mobile telephony, and a new breed of users and income streams.
Having recently secured investment for product enhancement and obtaining experienced entrepreneur Dale Murray as Chair, CyCell have completed development of its easy-to-use handsets alongside its own branding facility. CyCell’s new MVNO service aims to offer new demographics the benefits of mobile telephony such as into the elderly and care sectors.
Tom Sunderland, CEO of CyCell said: "We have spent many years developing our product and it is great to now be bringing this exciting innovation to market. We have worked very closely with Cognatel’s commercial and operational teams to ensure a rapid roll out of our service. In the coming weeks we will be announcing our initial branding partners which will demonstrate the versatility of our product and services.”
Mark Ashdown, Cognatel CEO, said: “CyCell is a real innovator in the mobile market space and has a fantastic device design which will unlock new bases of subscribers into the mobile environment. We have worked closely with CyCell to ensure the timely roll out of these services and CyCell is evidence of the support model we have put in place so that our MVNO’s are well prepared for launch and have the right systems in place to ensure long term success.”
Vodafone UK director of wholesale Nick Parbutt said: “It is exciting to see CyCell bring such an innovative product to market that will allow them to target new customer segments. It is also positive to see Cognatel bring another MVNO to market that capitalises on their leading technical capabilities. I look forward to a strong partnership between the three of us as CyCell launch and become a successful MVNO."
Cognatel is the UK’s leading next generation Mobile Virtual Network Aggregator (MVNA), having successfully launched 6 Mobile Virtual Network Operators since the end of 2010.
Cognatel helps brands reach new and niche markets by helping them create and manage their own mobile presence as a Mobile Virtual Network Operator (MVNO). Cognatel does this by building Intelligent Alliances with its MVNO partners.
That means Cognatel can provide access to world class mobile networks, and move quickly so that MVNOs can go to market within weeks, rather than months. And Cognatel can offer the reassurance of market leading real-time billing and CRM tools that enable MVNOs to achieve a much higher return and retention while their customers enjoy the highest possible service.
The reason we are so confident in our approach is because we work closely with our MVNO customers at every stage to ensure that their entire operation is a success.
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