LONDON, 24 January 2012 – Transform Awards shortlist highlights brand success from growth companies.
Communicate magazine has announced the shortlisted entries for this year’s Transform Awards.
Last year, the awards heavily featured entrants from financial services, understandably keen to alter perceptions, whereas this year the awards shortlist reflects rebranding efforts from across a wide array of sectors.
This year’s shortlist features remarkably few financial services firms, perhaps because so many such firms have already rebranded in recent years as a reaction to the economic downturn.
Instead, this year’s shortlist highlights brands which have weathered the downturn well. Organisations like Pearson and Global Blue and Telecity are now capitalising on their success by improving their brand.
The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.
The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change.
The full shortlist is below and the winners will be notified at a gala dinner at The Brewery on 21 March 2012. For more information, visit http://www.transformawards.com
Andrew Thomas, Publisher of Communicate, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."
Transform Awards 2012 Shortlist
Best overall visual identity
DWF (Living Group)
Futurestep (Further)
Mission Burrito (The House)
Pearson (Interbrand)
Vertere (Interstate)
Best use of a visual property
Futurestep (Further)
Hawksford (MerchantCantos)
Monster Slippers
Pearson (Interbrand)
Rugby Football Union (Interbrand)
Best brand architecture solution
British Airways Executive Club (Landor)
National Maritime Museum (SomeOne)
Best use of copy style/tone of voice
Pearson (Interbrand)
Rugby Football Union (Interbrand)
The Student Housing Company (The Beautiful Meme)
Best internal communication of a rebrand
DSM
Pearson (Interbrand)
Telefónica
Best implementation of a rebrand
Direct Marketing Association in conjunction with Jacob Bailey
Global Blue (Goosebumps Brand Consultancy)
Monarch (Interbrand)
Pearson (Interbrand)
Rugby Football Union (Interbrand)
Best creative strategy
Asics (Interbrand)
Global Blue (Goosebumps Brand Consultancy)
Larix (BrandTailors)
Little Chef (venturethree)
Best brand evolution
Global Blue (Goosebumps Brand Consultancy)
Ocean Outdoor (Heavenly)
PDX (Appetite)f
Telecity Group (Design by Structure)
Best corporate rebrand following a merger or acquisition
Archer (Handsome Brands)
Merseyway Shopping Centre (Studio North)
Puratos (Duval Guillaume Corporate)
Best corporate rebrand to reflect changed mission/values/positioning
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Global Blue (Goosebumps Brand Consultancy)
Greene King (Handsome Brands)
Lexis, The Recommendation Agency (The Lexis Agency)
White Logistics & Storage (The Allotment)
Best corporate rebrand for a spinoff/new company
Boots Laboratories (Creative Leap)
EDF Energy (Corporate Edge)
Ink Insurance
RPC (Corporate Edge)
Trapoil (Appetite)
Best brand consolidation
Greene King (Handsome Brands)
Tiriac Holdings (BrandTailors)
Best rebrand of a digital property
Action on Hearing Loss (Redweb)
FNZ (Tayburn)
Instruct (Fairley & Associates)
JTI (Corporate Edge)
Reckitt Benckiser (The Workroom)
Best rebrand from the Public Sector
Stirling Castle (Corporate Edge)
Best rebrand from a not-for-profit organisation
Guide Dogs (Interbrand)
Independent Age (Corporate Edge)
Instruct (Fairley & Associates, Hildebrand and Felt Branding)
Merlin (Spencer du Bois)
Best rebrand from the Consumer Services Sector
Greene King (Handsome Brands)
Little Chef (venturethree)
Travelodge (Corporate Edge)
Best rebrand from the Financial Services Sector
FNZ (Tayburn)
Global Blue (Goosebumps Brand Consultancy)
Hawksford (MerchantCantos)
The Share Centre (Radley Yeldar)
Best rebrand from the Professional Services Sector
DWF (Living Group)
Futurestep (Further)
Best rebrand from the Education Sector
University Campus Suffolk (Radley Yeldar)
Best rebrand from the Media & Telecommunication Sector
Emailvision (Design by Structure)
Ocean Outdoor (Heavenly)
Vertere (Interstate)
Best rebrand from the Property Sector
Merseyway Shopping Centre (Studio North)
Best rebrand from the Retail Sector
Argos Bush (Bonfire CI)
Best rebrand by region: Baltic Region
Onet (DragonRouge)
Grupa Zywiec (DragonRouge)
Best rebrand by region: DAS
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Best rebrand by region: Eastern Europe
Tiriac Holdings (BrandTailors)
Communicate is the UK’s leading magazine in corporate communications and stakeholder relations. Communicate is the only magazine to help organisations present a consistent and coherent image to all their stakeholders, including the media, investors, employees, regulators, the supply chain and the communities in which they operate.
Andrew Thomas is available for comment. +44 20 7498 7008 / andrew.thomas@communicatemagazine.co.uk