The awards are Europe’s only celebration of rebranding, repositioning and brand transformation
Any organisation is eligible to enter the fourth annual Transform Awards, allowing that the project was developed between January 2011 and November 2012. The early deadline for entry is 6 December and the late deadline will be 20 December.
“The Transform Awards go from strength to strength, recognising the best in rebranding and repositioning from across Europe,” founder of Communicate magazine Andrew Thomas says. “Over the past three years the standard of the entries has really grown so it’s exciting to be opening for the fourth year.”
The awards allow for companies and agencies both to have their work recognised for excellence in rebranding. Entries are judged by a panel of experts in the field. Submissions will be judged on their ability to fulfill an organisation’s strategic objectives, consistency in development, innovation and overall excellence in rebranding. Winners’ projects will be showcased on the Transform Awards’ website and will be recognised at a ceremony and gala event in March 2013.
Previous winners include the 2011 Grand Prix award recipients PriceWaterhouseCoopers and Rovi, Gold Pearson and Interbrand for 2012’s best overall visual identity and use of visual property and 2010‘s Grand Prix to The Co-operative. Awards are given in five different categories: Content, Process, Strategy, Type and Sector & Region.
For more information visit www.transformawards.com.
Andrew Thomas is available for comment. +44 20 7498 7008 / andrew.thomas@communicatemagazine.co.uk
A full list of categories and awards is below:
Content
Best visual identity
Best use of a visual property; photography/illustration/digital
Best brand architecture solution
Best use of copy style/tone of voice
Process
Best external stakeholder relations during a rebrand
Best internal communication of a rebrand
Best implementation of a rebrand
Best implementation of a rebrand across multiple markets
Strategy
Best brand guidelines
Best creative strategy
Best brand evolution
Type
Best corporate rebrand following a merger or acquisition
Best corporate rebrand to reflect changed mission/values/positioning
Best corporate rebrand for a spinoff/new company
Best brand consolidation
Best rebrand of a digital property
Sector
Best rebrand from a charity/NGO non-profit
Best rebrand from consumer services sector
Best rebrand from the energy sector
Best rebrand from the extraction sector (oil, gas and mining)
Best rebrand from the financial services sector
Best rebrand from the healthcare sector (including pharmaceuticals)
Best rebrand from the industrial and basic material sector
Best rebrand from the professional services sector
Best rebrand from the property sector
Best rebrand from the public sector
Best rebrand from the retail sector
Best rebrand from the technology, media & telecommunications sector
Best rebrand from the tourism sector
Best rebrand from the utilities sector
Region
Best rebrand from the Baltic region (Poland, Estonia, Latvia, Lithuania)
Best rebrand from the Benelux region
Best rebrand from the DAS region (Deutschland, Austria, Switzerland)
Best rebrand from Eastern Europe
Best rebrand from France
Best rebrand from Iberia
Best rebrand from the Mediterranean region (Italy and Greece)
Best rebrand from the Nordics region (Denmark, Finland, Norway, Sweden)
Best rebrand from Russia
Best rebrand from Turkey and the Middle East
Best rebrand from the UK
Grand Prix for excellence in rebranding