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Enlight Your World  - video outtakes
Enlight Your World - video outtakes
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Samsonite
Lite-Shock
Suitcase
travel
drones
Paris
city of lights
campaign video
marketing

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Press Release

Enlight your world, with Samsonite!

Is the Lite-Shock suitcase light enough to fly?

Yes it is! Well, with a little technological help from drones, that is. We are delighted to introduce our latest movie ‘Enlight your world’. It’s a luminous film, filled with lightness: the Lite-Shock collection takes you on a magical trip through the city of lights, Paris! A Christmas tale brought to you by Samsonite.

Lite-Shock is the lightest hardside collection Samsonite has produced to date. No wonder it is surprisingly easy to fly them around with a little help from a few drones. Thanks to the self-reinforced organic design that uses a shell made out of innovative Curv material, the range is not only eye-catching, it is also engineered for maximum strength and minimum weight. Lite-Shock ensures your valuables will travel safely – even when flying them around!

You can watch the film here. (https://www.youtube.com/watch?v=LRl2NC-xNrI&feature=youtu.be)

-ENDS-

For more information please call or email:
Alexis Bracke
PR Coordinator Europe
Tel: +32 55 33 35 97
Email: alexis.bracke@samsonite.com

NOTES TO EDITORS:
Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has since its inception excelled in a number of industry firsts, including the exclusive use of the revolutionary Curv® material in the luggage arena. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products to help travellers journey further, with ever lighter and stronger products.

With Samsonite by your side, nothing should stop you from travelling.

http://www.samsonite.com/

© 2015 Samsonite IP Holdings S.àr.l.
Samsonite and the Samsonite logo are registered trademarks of Samsonite IP Holdings S.àr.l.
Curv is a registered trademark of Propex Operating Company, LLC