hf2-an and mc2-an noise isolating headsets and earphones enhanced with AWARENESS!® HD for Etymotic App
IFA, Berlin, 4th September 2012 - Etymotic Research, an innovator in hearing wellness solutions, today debuts the Google Nexus 7 Tablet version of AWARENESS! for Etymotic, an app for the hf2-an and mc2-an noise isolating headsets and earphones. The AWARENESS! HD for Etymotic app lets consumers experience high noise isolation and exceptional sound quality whilst being completely aware of their surroundings. Etymotic is showcasing the hf2-an and mc2-an headsets and earphones, enhanced with AWARENESS! HD for Etymotic, at IFA.

The new Nexus 7 version of AWARENESS! HD for Etymotic “listens” to users’ surroundings and allows users to mix any noise louder than normal background sounds directly into the earphones. The app can be set to do this automatically, or users can set volume levels for surrounding noise. Existing users of Etymotic earphones can register for an unlock code (www.etymotic.com/awareness) and download the AWARENESS! HD for Etymotic app via the Google Play App Store from mid-September.
UK-based audio app specialist Essency Ltd. developed the new Android 4.1 Jelly Bean OS Tablet version of AWARENESS! for Etymotic based on their award-winning Awareness! The Headphone App for iPhone. The app was originally available for Etymotic hf3 and mc3, designed for use with Apple products. Now, Etymotic makes it possible for Google Nexus 7 tablet users to programme their noise-isolating headsets as well.
By putting control in the tablet user’s hands, AWARENESS! HD allows listeners to change sound level settings to hear the world around them. At home or on the go users can listen to an audio book, watch a TV show or movie, relax at the coffee shop, await a boarding call at the airport, or listen to a podcast while watching kids in the playground.
“Until now, noise isolation meant tuning out,” said Mark Karnes, managing director of consumer products at Etymotic. “When we launched AWARENESS! for Apple devices last year, we brought programmable noise isolation to market for the first time, changing the way people listen to music. Now, we are able to bring that same experience to millions of users of new Android tablet devices in time for Christmas.”
Pricing and availability
hf2 at £129.95 and mc2 at £79.95 are in stock now at an authorized dealer, see the Etymotic dealer locator for a dealer or online retailer near you. http://www.etymotic.com/dealerlocator
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About Etymotic
Etymotic Research is leading the way through all of its company initiatives to educate, advocate, protect, enhance and provide the enjoyment of the listening experience for consumers at all ages and stages of life. For more information about Etymotic its hearing wellness mission and its products, please visit www.etymotic.com.
About Essency
Formed in 2009, UK developer Essency specializes in cutting-edge audio apps for mobile devices, designed to make headphone use safer & more convenient. Essency apps are available for all Apple iOS devices and now for Android. Versions for Windows Phone, Blackberry, PC and Mac will follow. Please visit www.essency.co.uk.
Press Contact
Kirsty Walker
Ranieri Communications
etymotic@raniericoms.com
01296 394614
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