- Domino’s to use deal and TV ads to promote Facebook fan page -
Starting today [March 12, 2012], Domino’s Pizza is running a week-long deal to offer FREE cookies to its UK Facebook followers.
The campaign will include Domino’s first ever TV advertisements specifically for its Facebook page. Activity around the free cookies offer has been devised to help spread the word about the piping hot pizza deals, great games and fun features available just for Domino’s Facebook fans.
To claim a free portion of cookies, fans simply need to find Domino’s page at www.facebook.com/DominosPizza. A voucher code will be issued on the Facebook page which needs to be entered online at www.dominos.co.uk when customers place an order of £10 or more. Orders can be collected from the local store or delivered and the free cookies will be included for fans to enjoy.
Simon Wallis, sales and marketing director of Domino’s Pizza, said: “Our Facebook page continues to grown in leaps and bounds. We wanted to do something to reward our 475,000 fans and, at the same time, encourage more people to join us on Facebook to share all the great features and activities on our page. We hope they’ll enjoy this sweet treat on us, but fans should get in quick as the cookies are set to go like hot cakes – literally!”
To claim your free cookies, log onto www.facebook.com/DominosPizza.
Notes to Editors:
Available from Monday 12th March to Sunday 18th March 2012 only. Terms and conditions apply. £10 minimum spend applies and minimum delivery spend may also apply. While stocks last. See ‘boring legal stuff’ on the www.dominos.co.uk for full details.
Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.
As at 25 December 2011, there were 726 stores in the UK, Republic of Ireland and Germany. Of these, 575 stores are in England, 48 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
Customers in the UK can order online at www.dominos.co.uk, customers in the Republic of Ireland can order online at www.dominos.ie and customers in Germany can order online at www.dominos.de. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad, Android and Windows Phone 7 apps.