- 1.5 million mothers will be receiving messages via social media this Sunday -
- 1.7 million mums who are expecting a card this Mother’s Day won’t get one -
- More mothers than children see digital messages as personal -
30th March 2011: Almost 1.5 million mums will receive messages via social media this Mothering Sunday, according to new research from phone and broadband provider TalkTalk (www.talktalk.co.uk).* And a quarter of a million of these good wishes risk going unread as mums won’t be expecting – or checking – online messages.
The research also reveals that 17 million mums are hoping for a card this Sunday, but a heart-breaking one-in-ten (1.7 million) will be left disappointed.
Perhaps surprisingly though, mothers prove they are grateful for any message, however it may be sent – more mothers (20%) than children (14%) think messages sent online are as personal as paper cards. So sons and daughters shouldn’t be fooled into thinking their mums see online messages as second best.
Tristia Clarke from TalkTalk said: “Social networking sites are now used as the primary form of communication for much of the UK; that’s why as many as 1.5 million mums should expect their Mothering messages to be delivered over social media this Sunday.
“And children can rest assured that mums do understand the digital world – more mums than we might think view digital messages as a personal way to receive warm wishes on Mothering Sunday.”
Mothers’ expectation vs. the painful reality…
1,685,000 mothers who are expecting a card will be disappointed
380,000 mothers who are expecting a text will be disappointed
725,000 mothers who are expecting an email/ecard will be disappointed
220,000 mothers who are expecting a social media message will be delighted
150,000 mothers who are expecting a video will be disappointed
MOTHERS WHO ARE EXPECTING… | ||
| A card | (87%) | 16,745,342 |
| A text message | (18%) | 3,468,678 |
| An email/ecard | (8%) | 1,465,217 |
| A social media message | (7%) | 1,255,901 |
| A video message | (4%) | 717,657 |
SONS/DAUGHTERS WHO ARE GIVING… | ||
| A card | (78%) | 15,059,760 |
| A text message | (16%) | 3,087,724 |
| An email/ecard | (4%) | 738,781 |
| A social media message | (8%) | 1,477,561 |
| A video message | (3%) | 568,293 |
-ends-
* 2068 respondents to ICM research (March 2011)
For more information
Toby Clark
Citigate Dewe Rogerson
toby.clark@citigatedr.co.uk
020 7282 12857
About TalkTalk
TalkTalk now has over 4.25 million broadband and phone customers signed up to TalkTalk and AOL Broadband.
TalkTalk operates a fully unbundled network, which extends to over 2,000 exchanges and covers over 80% of our customers.
In uSwitch's Customer Satisfaction Report 2010, TalkTalk was voted the best value for money home phone provider. And in Top10.com's Broadband Awards 2010, TalkTalk Essentials was voted the best home broadband. TalkTalk also picked up Top10.com's best broadband and home phone award.
TalkTalk's site (www.talktalk.co.uk) is the online hub for customers to manage their account, use their webmail, resolve their problems and access a range of information and entertainment content. The site is used by nearly three million users every month.
TalkTalk is one of seven partners behind YouView (www.youview.com), the new internet-connected TV service, along with the BBC, ITV, BT, Channel 4, Arqiva and Five. YouView is expected to launch to UK homes in 2012.
Follow TalkTalk on Twitter and on our blog: @TalkTalkTips and www.talktalkblog.co.uk.