- 1.5 million mothers will be receiving messages via social media this Sunday -
- 1.7 million mums who are expecting a card this Mother’s Day won’t get one -
- More mothers than children see digital messages as personal -
30th March 2011: Almost 1.5 million mums will receive messages via social media this Mothering Sunday, according to new research from phone and broadband provider TalkTalk (www.talktalk.co.uk).* And a quarter of a million of these good wishes risk going unread as mums won’t be expecting – or checking – online messages.
The research also reveals that 17 million mums are hoping for a card this Sunday, but a heart-breaking one-in-ten (1.7 million) will be left disappointed.
Perhaps surprisingly though, mothers prove they are grateful for any message, however it may be sent – more mothers (20%) than children (14%) think messages sent online are as personal as paper cards. So sons and daughters shouldn’t be fooled into thinking their mums see online messages as second best.
Tristia Clarke from TalkTalk said: “Social networking sites are now used as the primary form of communication for much of the UK; that’s why as many as 1.5 million mums should expect their Mothering messages to be delivered over social media this Sunday.
“And children can rest assured that mums do understand the digital world – more mums than we might think view digital messages as a personal way to receive warm wishes on Mothering Sunday.”
Mothers’ expectation vs. the painful reality…
1,685,000 mothers who are expecting a card will be disappointed
380,000 mothers who are expecting a text will be disappointed
725,000 mothers who are expecting an email/ecard will be disappointed
220,000 mothers who are expecting a social media message will be delighted
150,000 mothers who are expecting a video will be disappointed
MOTHERS WHO ARE EXPECTING…
|A text message||(18%)||3,468,678|
|A social media message||(7%)||1,255,901|
|A video message||(4%)||717,657|
SONS/DAUGHTERS WHO ARE GIVING…
|A text message||(16%)||3,087,724|
|A social media message||(8%)||1,477,561|
|A video message||(3%)||568,293|
* 2068 respondents to ICM research (March 2011)
For more information
Citigate Dewe Rogerson
020 7282 12857
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