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Dave King
Dave King

market research
panel management
building industry
home builders
market sizing
customer segmentation
product and services insight

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Press Release

Home Innovations Research Labs Selects Confirmit to Deliver Deeper Insights

Confirmit selected for multi-year agreement on strength of extensive Market Research and panel management capabilities

London, UK and Oslo, Norway and New York, NY, 11 February, 2016: Confirmit has been selected by Home Innovation Research Labs, a research, testing and consulting firm in the home building industry, to power its survey research. Home Innovation selected Confirmit Horizons to replace its existing software due to the strength of Confirmit’s technology, panel management solution and competitive offering.

Confirmit logo
Confirmit logo

Home Innovation’s Market Research team provides the home building industry with survey and research services, including market sizing, product and message testing, and customer segmentation. The firm surveys homebuilders, remodelers, and consumers, providing the home building industry with insight into the market for products and services. The majority of Home Innovation’s custom research is derived from its panel of 9,000 US-based homebuilders. Confirmit’s panel management solution will enhance Home Innovation’s existing panel research through more customisation and management options, allowing the company to be even more nimble and responsive to client needs.

“We had outgrown the capabilities of our previous provider and needed to implement a solution that would support our Market Research needs now and in the future. Confirmit Horizons has the power to do just that. Its advanced and flexible panel management solution was a key factor in our selection,” said Chris Steuble, associate director of Home Innovation’s Market Research division. “We need a solution that allows us to build and manage our panel, more easily view and customise elements such as demographic makeup, and manage the overall panelist experience. Since implementation, our experiences with Confirmit Horizons have been very positive and we’re looking forward to taking advantage of its many capabilities moving forward.”

Dave King, President, Americas at Confirmit, added: “The combination of an effective Market Research platform and a competitive value proposition makes Confirmit Horizons a powerful choice in the MR landscape. We’re looking forward to helping Home Innovation Research Labs build on its established and respected research capabilities in the homebuilding marketplace.”


About Home Innovation Research Labs
Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products. Founded in 1964, Home Innovation’s team has been integral in solving many of its client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in residential construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – the company helps clients thrive in the residential construction industry. Visit for more information.

About Confirmit
Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, RS Components, Sony Mobile Communications, Swisscom and The Wellcome Trust. Visit for more information.

Media Contacts:
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Indigo River
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Melanie Oxford
Indigo River
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