PR tips for winning over social media influences in this week’s PRmoment.com, plus hints on how NOT to annoy journalists.
How to make friends with bloggers: If you have bloggers on your side, you have the potential to significantly enhance your brand’s reputation. We offer advice for developing profitable relationships with bloggers.
Good and Bad PR: In this week's analysis of the best and worst PR, kidnapper recruitment ads turn Rich Leigh’s head, and he’s also liking the look of Richard Branson ice cubes and FHM’s sexiest woman award.
Wikipedia business entries: How accurate are Wikipedia brand descriptions, and how successful are PROs at fixing mistakes about their own companies and their clients’ companies? We look at a recent US study.
Hacked Off Flack. Our irreverent columnist Hacked Off Flack lists five ways PROs annoy journalists. Some journalists like to lord it over PR people, but what right do they have? Hacked Off made the mistake of asking them.
View from the top: Times may be hard, but that’s why PR must deliver more, says Julia Meighan, executive chairman of PR recruitment specialists VMA Group.
Opinion: Is using science an answer to survey fatigue? Duncan Smith, managing director of scientific research consultancy Mindlab, discusses experimental ways to grab headlines.
PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs in the UK.