We hate to mention the dreaded four-letter X-word, Xmas, but before you accept all those seasonal invitations, take our quiz to see you if are a party animal or a party pooper. On a more serious note we discuss social media influence, the importance of transparency and reasons for going digital when doing B2B PR.
Social media influence: How do you gauge whether you are reaching key influencers in social media?
Good and Bad PR: In this week’s round up of the best and worst PR, Rich Leigh cheers a chicken chain and endorses an energy drink, but takes offence at tax avoidance tactics.
Consumer research: Transparency trumps brand appeal when it comes to choosing brands. We discuss recent research into the importance of brands coming clean.
Hacked Off Flack: Are you a PR party animal or a party pooper? Take our silly columnist Hacked Off’s quiz to find out whether you deserve to be invited to the best parties this Christmas.
Day in the life: Singing nursery rhymes to her toddler and discussing PR projects with agencies are just two items on the agenda for Laura Ive, brand manager at pharmaceutical firm Boehringer Ingelheim.
Opinion: Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly.
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