- IMImobile poised to address the Rs 8,000 crore m-engagement market
Hyderabad, October 12, 2012 - IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced the launch of IMImobile OPENHOUSE, a secure, cloud-based mobile engagement (m-Engagement) platform in India. IMImobile OPENHOUSE acts as a value-add bridge between telecom networks on one side and businesses, developers, and service providers on the other side. It unleashes the power of the mobile medium for businesses and opens up new revenue streams for operators.
IMImobile OPENHOUSE will now allow businesses to quickly setup and launch multi-channel customer engagement and employee productivity services using its ready-to-use engines. Developers can now use standards-compliant APIs on this unique m-engagement platform to incorporate mobility into their applications and services. Marketers, enterprises, and developers can now quickly and easily create and launch services, applications and campaigns. IMImobile OPENHOUSE also enables telecom operators to open up their network for innovation and monetize their network assets thus increasing their ARPUs.
IMImobile OPENHOUSE lays the foundation for establishing a vibrant marketplace for innovative business applications. It offers two types of services: Business Tools and APIs. Business Tools, aimed at enterprises of all sizes, are ready-to-use services, which are easy to use even for a first-time user. Developers can use APIs to directly incorporate mobile operator connectivity and IMImobile OPENHOUSE’s platform capabilities within their business applications. The APIs comply with the latest industry standard protocols, so innovative services can be created without having to learn proprietary protocols or technologies.
Announcing the IMImobile OPENHOUSE launch, Mr. Vishwanath Alluri, Founder & CEO, IMImobile said, “We believe our technology and our customers’ business potential must evolve together. So we created IMImobile OPENHOUSE, a revolutionary new platform that lets businesses create their own services and solutions so that innovation is no longer restricted. This will help them work together much more easily without business obstacles or technical complexity.”
He added, “We estimate customer and employee engagement and employee productivity to be the prime drivers for this m-engagement platform. IMImobile OPENHOUSE has the first mover advantage to address and garner a substantial portion of this Rs. 8,000 crore market.”
IMImobile OPENHOUSE offers interactive business tools like SMS broadcast, Voice broadcast, Shortcodes, Longcodes, Keywords, Missed call to SMS, Missed call to call, SMS to call, Click to call, Polls, and Virtual IVRS. It also offers APIs such as Messaging API and Voice APIs.
About IMImobile
IMImobile was founded in 1999 with the singular vision of becoming a global specialist provider of mobile data platform and services. Having executed strongly against that vision, IMImobile today is a leading provider of mobile data platform and services to over 96 telecom operator and dozens of blue chip enterprises and media companies worldwide. IMImobile pioneered the managed services model to eliminate CAPEX for its customers and de-risk the launch of new services.
Headquartered in Hyderabad, IMImobile today employs over 650 professionals spanning in offices in London, Dubai, Athens, Mumbai, Delhi, Colombo and Dhaka. The IMImobile products and services portfolio is built on its much acclaimed core modular platform called the DaVinci Evolved Service Platform built over 12 years. This platform is hosted in the cloud and deployed across six data centers in Asia, Europe and the Americas on over 1,200 high-end servers centrally managed, monitored and upgraded from its VNOC in Hyderabad. IMImobile has built on top of this platform a suite of solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and customer engagement through the mobile device.
With a global client portfolio of over 100 Blue Chip companies, IMImobile’s services are available to over 1 billion subscribers in over 72 countries. IMImobile has been acknowledged with awards both at national and international levels.
For more information, please visit www.imimobile.com
Editorial Contacts
CCgroup for IMImobile
Email: imimobile@ccgrouppr.com
Tel: Duncan McKean or Libby Cutress, +44 20 7313 4406