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Press Release

Innovative Clothing Technologies To Keep Brits Warm and Safe During What Could Be 'The Coldest Winter For 100 Years*'

Leading skiwear retailer Snow+Rock is highlighting the innovative warmth technologies featured in outdoor clothing such as ski jackets and snow boots, as much of the country woke up to snow and ice this morning and forecasters predicted a month of freezing temperatures.

The Met Office this week said that it is likely to be a colder than average Christmas, and has issued warnings for ice and snow in northern parts of the UK, while Age Concern has urged elderly people in affected areas to wrap up especially warm when going outdoors.  

Snow+Rock Logo
Snow+Rock Logo

However, technologies such as Pertex’s Endurance®, The North Face’s HyVent™ and 3M™’s Thinsulate™ mean that despite plummeting temperatures, Brits will be able to go about their everyday routines feeling warm, dry and comfortable.

Pertex Endurance® outlinings can be found in many of Rab’s down jackets, all of which are primarily designed for use in Alpine conditions. The endurance technology incorporates an ultra-thin membrane with a durable nylon face fabric. This layer is so thin that it hardly adds any weight and it works to keep water, snow and wind out while allowing sweat to pass freely from the inside.

Recommended product: Rab Men’s Neutrino Vest - £120.00

HyVent™ fabric is used by The North Face in many of its winter garments. It’s an applied PU (PolyUrethane) coating which adds durability and comfort, while also providing dependable waterproof fortification in cold and wet conditions.

Recommended product: The North Face Men’s Evolution Triclimate Jacket - £190.00

Dermizax® EV laminate fabric is used by luxury brand Kjus. It’s heavy duty, super durable and yet soft, lightweight and easy to care for. It’s also exceptionally waterproof and highly windproof. Kjus also uses PrimaLoft® One insulation in some winter jackets. It has one of the highest warmth-to-weight ratios of any synthetic insulation and is made from ultra-fine fibres which are specially treated and then combined into an insulating core that is incredibly soft, lightweight and water resistant.

Recommended product: Kjus Women’s Formula Jacket - £750.00

Gore-Tex® is a technology created by GORE and used by outdoors brands including Scott.  Essentially, it’s an extremely waterproof and durable membrane which is laminated onto fabrics and used to deliver exceptional waterproofing and breathability, making it perfect for a cold and wet winter.

Recommended product: Scott Quorra GTX Jacket – £340.00

Technologies which ensure stability on icy, slippery ground are also coming to prominence more and more.

Calzat’s innovative fold out-traction system is one such example. Boots which feature the technology have a crampon system on the sole of the boots, which can be retracted or enabled with the use of a simple tool (supplied with the boots). The extra grip ensures that wearers can walk through snow and ice as safely as possible.

Recommended product: Calzat Women’s Fur Trim Traction Snow Boots - £74.99

The Yaktrax Walker traction device is another option for those who already own warm, waterproof boots. It’s designed to be easily attached an unattached to boots and features hand-wound, rust-proof coils which give the wearer 360 degrees of traction on ice and snow.

Recommended product: Yaktrax Walker Small - £14.99

For more information on the recommended products, or to view other products featuring these winter technologies, visit www.snowandrock.com.

-ENDS-

* - http://www.telegraph.co.uk/topics/weather/9710681/Britain-prepares-for-ice-and-snow-in-cold-snap.html

Notes to editors:  For more information & product images please contact:
Sophie Coley on 01273 760 969 or Sophie@propellernet.co.uk

About Snow+Rock
Snow+Rock is the UK's no.1 ski clothing & equipment retailer with 22 stores nationwide. The snow specialist offers the widest choice of premium brands, including Kjus exclusively in the UK, and is renowned for having friendly and knowledgeable staff available to assist customers in-store. Snow+Rock also offers kit for snowboarding, hiking, climbing and travel.