KCOM Group saves £216,000 by using social media as a recruitment tool
25 January 2013: The KCOM Group recruitment team have been making the most of social media for direct recruitment and have saved around £216,000 in the past 12 months.
By using a direct sourcing strategy, the team has dramatically reduced the amount of money that is usually spent on using recruitment agencies. In fact, they have doubled what they had intended to save by reducing the use of traditional methods and increasing their focus on social media platforms such as LinkedIn and Twitter.
Gemma Reucroft, Head of HR at Kcom said “Over the last year we have directly hired people for roles, ranging from part time customer service advisors to director level positions. One candidate for a senior role told us it was one of the best recruitment processes he had ever been through. We make the most of free job boards, such as Reed and Total Jobs and use a mix of generic and specialist ones to make sure we reach the right candidates. We also have a dedicated direct resourcer within our team so we can be as focused as possible. We’ve found that this has more than paid for itself and is also a great way to promote our brand.”
During such tough economic times, with around 2.5 million people out of work, it is essential for businesses to make the most of free resources to save money. The recruitment team continued to search and use alternative strategies to add to their direct sourcing approach. In the UK, there are more than 10 million Twitter users and 11 million people using LinkedIn. Social media provides recruitment teams with a much wider access to a large pool of potential talent. KCOM Group also uses the Talent Brand Index to measure their potential reach; it currently estimates that there are around 86,000 people on LinkedIn, who look at or connect with employee profiles.
Video profiling is the next step in creating a much more efficient, engaging and cheaper recruitment process. Video technology provides the ability to conduct pre-interviews; it is a much more flexible and faster way to ‘meet’ more candidates.
Gemma said: “With such a high number of people unemployed right now, many may struggle to pay for their travel to interviews. This is a really effective way of reaching more people and saving on unnecessary travel expenses. Additionally, it provides us with an opportunity to get to really know those who are applying for our roles, so that we make the right decision when hiring. It may also be that if they aren’t suitable for the role they’ve applied for, there may be other opportunities for them.
“A year on and we are still using agencies, I don’t expect that to change. However, we have saved over £200k in directly sourcing roles that would otherwise have gone to agencies. Combining this with an increased focus on employee referrals and use of social media for promotion of our roles, I expect our cost per hire to drop even further next year.”
Kcom, part of the KCOM Group PLC, provides communication services for multi-site enterprise and public sector organisations across the UK, and has a well-established reseller channel. As an independent provider of these services, supported by its BT Wholesale partnership, Kcom is able to offer advanced network capability and related added value services, coupled with a flexible approach to delivering a different class of service to its customers.
Its customers include Domino’s, Morrisons, British Airways, North Wales Police, Specsavers, City of London, Phones4u, Rosslyn Analytics, Hermes, Windsor Telecom and Diva Telecoms.