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Press Release

JP-IK previews its reinvented mymaga brand and product line at the world’s biggest Education fair, BETT

As part of its long-term commitment and strategy as a leading member of the Education ecosystem, JP – inspiring knowledge has renewed its mymaga brand image and product line, and BETT was the chosen venue to showcase this leadership, given the presence of the most prominent industry players and Education experts

Since 2008, JP – inspiring knowledge (JP-IK) has been a prominent stakeholder on the Education market, a result from a strategic long-term investment on ICT-based Education, understanding its uniqueness and specific needs as well as identifying the relevant technological providers in the Industry.

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As part of that long-term vision, JP-IK has developed a tiered approach, addressing both the high-level and policy implementation needs, as well as the needs from Students and Teachers. This strategy is two-fold, creating a unique end-to-end approach to national Education solutions on the one hand, while on the other developing an Education-focused brand for families and students alike, mymaga, whose renewed brand and new product offering are being shown for the first time ever at BETT. The new offering will be available on retail locations in Portugal, Spain, UK and France, as well as for volume purchase to schools and Education.

The ambitious goal behind this offering is to create a unique environment where parents and children can engage and gather around the customized user experience provided. The scale, scope, and unique knowledge of JP-IK and its Education solutions allow to identify the specific needs that need to be addressed. This is why JP-IK is dedicated to create solutions that find a breakthrough in the way people learn and develop their potential. As a result, mymaga includes integrated classroom solutions, as well as the best learning tools for families, and its products are designed to inspire and prepare a generation that will have to deal with a whole new set of challenges in their future.

That long-term vision and focus on excellence and on the technological needs of all Education stakeholders, has allowed JP-IK to become a leader of a global reference initiative pioneering ICT -based Education. With a vast experience providing Educational solutions, in partnership with Intel® Education, JP-IK has created mymaga™. This much recent brand aims to be a breath of fresh air in the market and a revolutionary concept that will engage children and parents into a funnier and rewarding learning experience.

Jorge Sá Couto, Chairman of JP-IK, considers that “mymaga responds to a unique set of needs that we have identified through the work we have been doing over the years with governments, schools, teachers, parents and students. This comprehensive knowledge has made us uniquely capable of designing best-in-class products and solutions to address these needs. The renewal of our mymaga brand comes as a result of that close relationship, and we expect it to be very successful on these first markets, as we test it to go beyond these, into all mature markets, in the future”.

The new offerings from mymaga are:

  • A simplified content access point, capable of providing storage for demanding access, storage and distribution of digital content;
  • mymaga Class II, a 10.1-inch tablet;
  • mymaga Class Plus II is a 10.1-inch 2-in-1, being used both as a tablet and a laptop;
  • mymaga Class Max, a world-class laptop purpose-built for Education;

All the devices have been designed with the specific needs of Education in mind, including strong designs, specific Intel® Education software, parental control features as well as covered ports and drop resistance.

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JP-IK, a wholly-owned subsidiary of JPSC Group part of the Education Solutions Business Unit, is a Portuguese firm dedicated to the design, development and distribution of Technological Solutions, leading a pioneer initiative for IT-based Education. The know-how acquired in projects developed worldwide make JP-IK the referral partner to integrate technology on Education.

JP-IK is present in over 80 countries and has distributed over 8 million devices since 2008. The integrated initiative developed by JP-IK encompasses all the different dimensions of an Education solution, from concept to deployment, and integrating the most critical success factor, the pedagogical practices.

mymaga™ is the most recent brand of JP – inspiring knowledge (JP-IK).

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