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Press Release

Join ‘Little Polar Bear’ On His Discovery Adventure

Exciting New Children’s Title Released on iOS and Amazon Platforms

Bern, Switzerland, 28 February 2013 – NORTHSOUTH BOOKS is delighted to announce the release of its new animated children’s book, ‘Little Polar Bear,’ written and illustrated by the award winning author Hans de Beer.

The YouTube launch trailer for ‘Little Polar Bear’ can be viewed here.

‘Little Polar Bear’ is set for release on March 7, and will be available in freemium and full-paid versions on iOS and Amazon Kindle Fire and Kindle Fire HD devices from iTunes and the Amazon Marketplace.  The full version of ‘Little Polar Bear’ is available at $3.99/£2.49 from Amazon, while there are various options for downloading additional book pages and fun games from $1.99/£1.49 via iTunes, although all content can be accessed at the same price as Amazon if purchased together.

Journalists wishing to download a pre-release version of Little Polar Bear’ can request a promo code from appromoter.com or by emailing codes@appromoter.com.

This animated edition of ‘Little Polar Bear’ is based on the critically acclaimed book series of the same name, which originally saw eight titles released from 1987 – 2001 and has enjoyed global sales of over 10million copies in 26 languages.

The global success of the ‘Little Polar Bear’ book franchise has translated across to other platforms, too, with a hit television series, seven computer games, and a musical inspired by de Beer’s work.  2001 and 2005 saw the release of two films based on the story, after the Warner Bros. film studios acquired the adaptation rights to ‘Little Polar Bear.’  Even some postage stamps in Germany and Switzerland carry images of Lars, the Little Polar Bear.

‘Little Polar Bear’ tells the story of Lars, a polar bear who has never known anything other than his natural habitat of snow and ice.  Children join Lars as he heads off on an adventure to places he never knew existed, from lush rainforests to deserted islands.  Gameplay seamlessly integrates into the story itself, with three mini-games allowing the reader to help Lars avoid icy obstacles, soar high in the sky with an eagle, and swim the seas with whales on his journey as he attempts to get home to his Father.

‘Little Polar Bear’ is read by a narrator, however children have the option of showing the text at the foot of the screen, allowing them to follow the story as it is being read.  This allows ‘Little Polar Bear’ to double as a helpful tool for developing literacy skills as well as being an entertaining story.

Whether used as a bedtime story, an entertainment platform, or for teaching a child how to read and speak, ‘Little Polar Bear’ is set to become a hit with parents and children around the world.

About NorthSouth Books
NorthSouth Books was established in the 1980’s by Swiss based NordSud Verlag.  Their philosophy is to bring books to children from all corners of the globe. NorthSouth Books is now delighted to be able to that digitally, too!

About Hans de Beer
Hans de Beer is the author of the globally successful ‘Little Polar Bear’ series, as well as many other popular books for children.

About the development
The "Little Polar Bear" app was designed and programmed by Andreas von Lepel, the award-winning ("Indie Prize Europe 2013") creator of "Freeze!", a highly successful puzzle game for iOS and Android that ranked #1 in 36 countries in the Games category on the Apple App Store.

Notes to Editors
Further information, including a media pack and screenshots, can be found at http://polarbear.appromoter.com/

The YouTube launch trailer for ‘Little Polar Bear’ can be viewed here.

Media Contact
Contact: Andreas von Lepel
Email: a.lepel@verlagsgruppe-oetinger.de