Almost half of Britain believes new businesses do not receive the right support to survive
Access to good advice more important than access to customers for new businesses
London – July 18, 2012 – A survey of over a 1,000 UK households*, published today by Pink Plumbers, shows that almost half the nation (47%) thinks new businesses do not get the support they need to survive in the worst economic period in a century. It also shows that access to good business advice is seen as more important than access to customers and good marketing.
Supporting the British entrepreneurial spirit
The fact that 80% of businesses fail in their first year shows that having the right support at the outset is critical to success. With so many companies not realising their potential, perhaps it is no surprise that 47% of Brits believe that new businesses do not have the access to the right support to survive in this economy.
Jo Lawrence, a single mum, entrepreneur and founder of Pink Plumbers, commented: “We are being told time and time again that the only way out of this recession is for small businesses to generate growth and employment. However, for all those budding entrepreneurs out there, there just isn’t enough support or advice to help them through the first 12 months and beyond.”
“I set up Pink Plumbers to help other women succeed in business and to give home owners a real choice. We need more people to inspire and support other entrepreneurs like me to follow a dream of their own.”
What kind of support is needed? David Cameron, are you listening?
Starting a business is a daunting prospect in the boom times, let alone in the current economic climate, and it is clear that Britain believes access to good business advice (27%) is fundamental to a business surviving. When asked what would most help a new business survive in this economy, good advice, access to customers and good marketing all ranked highly.
Access to good business advice – 27%
Access to potential customers – 26%
Good marketing – 24%
A brand people can trust – 16%
Someone friendly to talk to – 5%
Commenting on the results, Jo Lawrence said: “Having a great business idea isn’t enough to succeed. There are so many pitfalls waiting to catch out a new business owner and it only takes one mistake to break a business before its had time to build up a customer base and financial reserves.”
“A few wise words about how to avoid common mistakes could be the difference between success and failure. If we really want to come out of the recession stronger than ever, then we need to find more ways of helping new businesses survive.”
Any woman inspired by Jo Lawrence who would like to know more about the opportunities to become a Pink Plumber, can contact her on email@example.com
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* The research was carried out by Censuswide in April 2012 and is a nationally representative sample of UK householders.
About Pink Plumbers
Pink Plumbers is a national brand delivered locally by qualified female plumbers. It provides a wide range of professional, affordable and quality plumbing services. Pink Plumbers offers female plumbers the opportunity to establish themselves as licensees and run their independent business supported by the Pink Plumbers brand. Pink Plumbers’ values for honesty, reliability and respect make them leaders in a fast growing network of female plumbers.
Matt Manners, Managing Director, Onva Consulting
+44 (0)7799 876473 firstname.lastname@example.org