- Launches New Social Media Marketing Advice Column by Social Marketing Authority Ken Herron
- Coverage debuts today with Jeffrey Hayzlett's views on mobile marketing and best practice
Cologne, GERMANY – APRIL 28, 2011 - How should marketers approach social media marketing? What is the place of mobile in an effective advertising campaign? And why is mobile video shaping up to be the next big thing? These are just a few of the questions MobileGroove (formerly MSearchGroove), the leading source of analysis and commentary on mobile marketing, mobile search and social media, explores in an exclusive podcast with Jeffrey Hayzlett, frequent speaker, Celebrity CMO, change agent and sometimes cowboy.
The podcast, available from today, explores the key themes of ‘The Mirror Test: Is Your Business Really Breathing?’, a must-read business book, authored by Hayzlett that has been on USA Today, Wall Street Journal and Inc.’s best-seller lists.
The book - like Hayzlett, who is known for his outspoken appearances on numerous news and reality TV shows - is not afraid to ask tough questions. It challenges executives and marketers to take a hard look at their businesses, forcing them to evaluate, deconstruct and then reconstruct their business into one that is alive and thriving.
In Hayzlett's view, the advance of tools and technologies, specifically mobile, turn up the pressure on marketers to "get much more in tune [with social media marketing] and rapid response." His advice to marketers and managers across all industry sectors: "Get engaged, get educated and get excited because these are great tools to empower the customer and build community."
Today's podcast is also the first step in a broader strategy by MobileGroove to provide its readers with practical advice on issues related to social media marketing and mobile. To this end MobileGroove has joined with social marketing authority Ken Herron, who will author a regular social media marketing question and answer column, aptly titled #DearKen – MobileGroove readers tweet their questions using the hashtag “#DearKen” – to provide guidance on social technologies, tools and best practices.
Dedicated to helping organizations fully leverage proven and cutting-edge strategies for their marketing, sales, public relations, product development, customer service, and talent acquisition, Herron, Vice President of Marketing for Purple Communications, a leading provider of communication services to the Deaf and hard of hearing, has a long history of helping organizations of all sizes to achieve their objectives and increase their social ROI.
“Even seasoned marketers are finding they’re unsure about what really works with social media,” Herron explains. "Often they begin engaging with their customers on social networks, but do not see the results they expected. Making their jobs more difficult is the ever-increasing pace of change. I want to reduce the frustration and uncertainty they experience when the best practices can feel like they’re changing daily."
Herron is the latest in a long list of contributors and collaborators that have joined MobileGroove since Konector named it a top 50 influential technology destination last year. These include: Jeff Hasen - brand architect, mobile marketer, and Chief Marketing Officer of Hipcricket, a mobile marketing agency that has executed over 75,000 successful mobile advertising campaigns - who writes a weekly column providing readers an inside track on industry players and mobile marketing developments; Tomi Ahonen - independent consultant, mobile luminary and author of Mobile as 7th of the Mass Media: Cellphone, Cameraphone, iPhone, Smartphone - who provides insight on hot mobile news and topics in a monthly podcast; and the Mobile Mavens (Linda Daichendt and Kim Dushinski) who co-host The Mobile Marketing review, a podcast series that reviews and critiques real-life mobile marketing campaigns submitted by agencies and brands.
Ranked a top 50 influential technology site by Konector, MobileGroove - formerly MSearchGroove - is the source of analysis and commentary on mobile search, mobile marketing, and social media. Peggy Anne Salz, Chief Analyst and Founder of MobileGroove, has authored a number of landmark mobile industry reports, including "Mobile Search & Content Discovery," which established Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience.
About Jeffrey Hayzlett
Hailed a “Celebrity CMO” by Forbes Magazine and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As the former Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company’s worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak’s marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development. For more information, please visit www.hayzlett.com, and follow Jeffrey on Twitter at http://twitter.com/jeffreyhayzlett (@jeffreyhayzlett).
About Ken Herron
A cool hunter for new ideas, strategies, and technologies to help world-class brands develop stronger emotional connections with their customers, Ken Herron is Deaf and hard of hearing communication services provider Purple Communications’ Vice President of Marketing, and the marketing strategist behind many of New England’s successful startups. A frequent author and popular speaker on engaging customers on social networks, Social Media Marketing Magazine currently ranks Ken the #2 CMO on Twitter worldwide, from his prior role as Chief Marketing Officer of social solutions and services company SocialGrow Inc.
For media enquiries, please contact:
Peggy Salz, MobileGroove Founder and Chief Analyst
Mobile:+49-172 245 1028