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Press Release

Modular Data Centers Proven as Cost Effective Alternative to Traditional Build

DCD Intelligence Releases New White Paper, “Assessing the Cost, Modular vs. Traditional Build”

LONDON – October 07, 2013 – Research from DCD Intelligence, a division of DatacenterDynamics, has found that modular data centers may cost as much as 14 per cent less to deploy than traditional ‘bricks and mortars’ data centers, further indicating that the industry could be wasting much-needed capital on data center deployment.

There has been a lack of clarity in recent years when it comes to the comparative cost of traditional and modular data centers, but the research from DCD Intelligence found that the greater density and more efficient use of space mean that modular facilities are able to achieve significantly better PUE compared to traditional Data Centers in many cases.

Chris Drake, Lead Analyst at DCD Intelligence and Author of the white paper does point out that, in spite of the paper’s findings, the issue is far more complex than simply assuming that a modular approach will always offer significant cost savings.

“It is important to recognize that there are a vast number of modular products available; not all of which offer the same standards and certifications and levels of support to end users,” comments Drake. ”This paper offers the first real cost comparison of modular versus traditional build. But, as with any market, the potential savings will vary depending on the particular modular solution chosen.”

The report identifies that there has been a significant growth in investment in modular data centers. Organisations have been attracted by the shorter timeframe required to plan and deploy a data center, as well as the reduced complexity and enhanced performance.

“Participating in this project gave us the opportunity to get independent insight into the costs of the modular approach to building data centers and traditional methods,” adds Victor Smith, Product Director for Colt. “We’ve known for some time that the benefits of a modular approach, in particular around costs and efficiency, are very compelling. This study however offers an impartial comparison and view.  Colt is delighted that this paper can offer end-users actual cost comparisons and aid their own decision making.”

In the conversations that were had with modular data center users while the research was being conducted, some operators appeared unclear and unconvinced about the absolute cost savings of modular data centers.

“Every new market or technology is misunderstood early in its life cycle, and modular data centers are no exception,” states Troy Rutman, Director of Corporate Communications for IO.  “IO was delighted to be involved in a project designed to quantify actual customer benefits rather than to market a particular product or service.  The DCD Intelligence project offers real information on modular solutions and particularly the cost benefits versus traditional data center builds. By collaborating with DCD Intelligence, we ensured that we can offer our customers neutral educational information that will play a substantial role in determining the future of the data center industry.”

A full copy of the paper can be downloaded from http://www.dcd-intelligence.com/Products-Services/Whitepapers.

ENDS

For further details, please contact:
Joe Hawke/Alex Kent
Berkeley PR International
Tel: +44 (0) 118 909 0909
dcd@berkeleypr.co.uk

About DCD Intelligence
Specialist research and analyst company in the Data Center, Telecoms and IT sectors - with the global reach of parent company DatacenterDynamics, DCD Intelligence is uniquely placed to offer professionals in these sectors holistic yet statistically sound business intelligence whether in form of research reports, data tools or fully bespoke projects.

DCD Intelligence is committed to basing our analysis on stringent research techniques accepted by research communities worldwide. An understanding of the process we employ gives our client base confidence in the reports, studies and bespoke analysis produced by our team of respected researchers and analysts.

About DatacenterDynamics
DatacenterDynamics, part of the DCD Group, is a premier full service B2B information provider, offering a comprehensive product and service portfolio tailored specifically for the data center industry through its divisions: Media, Events, Intelligence and Performance.

The Media Division features the world’s only global publication for the data center market, DatacenterDynamics FOCUS Magazine, along with multimedia offerings, webinars, and a renowned awards program recognizing innovation in the industry.

The Events Division incorporates DatacenterDynamics core event offering, the Converged conference series presently running in 48 locations around the globe, along with FOCUSOn and Intelligence Seminars.

The Intelligence Division offers an array of market research, business intelligence, analysis and reporting services; and The Performance division provides DCProfessionalDevelopment  training courses and certification.

To learn more about DatacenterDynamics and its product and service portfolio, please visit http://www.datacenterdynamics.com/. You may also follow DCD on Twitter @dcdfocus or google+.