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Matthew Ehrenman
Matthew Ehrenman
Chris Haidet
Chris Haidet
Petrit Nahi
Petrit Nahi

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Press Release

Newfield Wireless Appoints Three Product and Senior Sales Executives as Global Market for Real-time Mobile Geoanalytics Takes Off

Former Aircom, Actix, and inCode executives join Berkeley, California-based developer of TrueCall  

Berkeley, California – February 12, 2013 – Newfield Wireless®, a pioneer of next-generation real-time geoanalytics for mobile operators, announced today the appointment of three new senior executives around the world. Petrit Nahi, a former Aircom executive, joins as vice president of product management and business development. His appointment marks the next phase of Newfield Wireless’ international growth and expansion. Newfield Wireless has also appointed Chris Haidet to the role of senior vice president of sales, services, and Matthew Ehrenman joins the executive team as senior vice president, sales.

Matthew Ehrenman
Matthew Ehrenman

As vice president of product management and business development, Nahi will direct the evolution of TrueCall®, Newfield's industry-leading real-time geoanalytics platform. He will also be responsible for the development of commercial partnerships to further enhance value for mobile operators globally. Nahi has over a decade’s experience in the wireless industry. Prior to joining Newfield Wireless he was director of product management at Aircom International, where he oversaw the company’s portfolio of solutions, including network planning and OSS products. He has also held various product engineering, senior consultant and technical positions with Aircom working closely with T-Mobile USA and AT&T and other tier-one service providers. Nahi holds a degree in telecommunications and a PhD in electronic engineering from University of London. He is a member of the UK's Institute of Engineering and Technology (IET) and a reviewer for the IET Antennas and Propagation Journal.

Chris Haidet has joined the company’s executive team as senior vice president of sales, services. He will be responsible for directing global sales efforts with a focus on expanding the existing services practice at Newfield Wireless. Haidet has over 25 years of sales, marketing and general management experience in telecom, IT and finance. Haidet joins from Nexius and before that Syniverse Technologies where he served as vice president of North American sales. Prior to Syniverse, Haidet was on the executive team at inCode, a global strategic consulting and technology firm. As vice president of sales and global sales operations at inCode, he grew the company’s bookings from $18 million to over $92 million in three years spearheading its sale to VeriSign in 2006. Following the sale of inCode, Haidet joined VeriSign management as a vice president. He has also held sales management or executive positions with Galaxy Engineering Services (acquired by inCode), Wireless Facilities Incorporated and Digital Switch Corporation (now Alcatel-Lucent).

In addition, Matthew Ehrenman has been appointed as senior vice president, sales. He will lead product-related sales and is also responsible for key customers in the Americas. Prior to joining Newfield Wireless, Ehrenman was director, Americas region, Actix, where he was responsible for sales and service delivery, overseeing multiple years of growth. His previous wireless industry experience includes six years as sales director at Amdocs working on large-scale projects with AT&T, T-Mobile, Sprint Nextel and Rogers.  

Marc Bensadoun, CEO of Newfield Wireless, said: “As hundreds of mobile operators globally are dealing with the challenges of deploying LTE, VoLTE and HetNets, the market for real-time mobile geoanalytics is taking off. Newfield’s TrueCall is the first real-time LTE geoanalytics platform to be proven by major operators to give a view of their networks, based on tens of billions of daily subscriber experiences. With these high-profile customer relationships we are building the company to extend our sales reach and continue to innovate on our platform.”


About Newfield Wireless
Newfield Wireless is a pioneer in next-generation mobile geoanalytics. The company’s TrueCall platform unlocks rich user experience and location data enabling mobile operators to optimize their networks, maximize service assurance, launch new services and monetize subscriber data. Operators can view their entire networks one subscriber experience at a time. Many of the world’s most advanced mobile network operators are leveraging TrueCall to deal with the increased complexity, cost and operational challenges of LTE, VoLTE and HetNets. Based in Berkeley, California with offices in Plano, Texas and Europe, the company also is a recognized leader in advanced cell-planning services.

Media contact
Paul Campbell, Babel PR for Newfield Wireless
+44 (0)20 434 5550