31st July 2014: Olive Communications, a UK-based Business Communications Provider, has been judged as having the most outstanding website in the global technology and telecoms industry. The independent assessment was carried out by US-based TECHtionary, who evaluated the websites and Twitter feeds of over 900 firms. Companies assessed include global telecoms vendors Avaya, Mitel and Cisco, cloud and software firms Rackspace, Tata Communications, Netsuite and Salesforce.com, and UK channel firms Gamma, Ingram Micro and Peach Telecom.
Thomas B. Cross, CEO, TECHtionary said: "After reviewing the Olive website, I find it to be outstanding for three key reasons - clarity, communications and content. Firstly, clarity: the website is easy and simple to navigate. Secondly, communications: visually the site engages the viewer into the solutions provided by Olive, as well as by case studies showing potential customers real customers on the home page. Finally, content: the site gives text information as well as exciting and useful imagery, infographics and animation, in addition to having pertinent company, product and ‘thought leadership' blog content available. It is a model for customer communications."
Dan Roche, Marketing Director, Olive Communications, said: "Differentiating (as a B2B service provider) in an incredibly competitive and fast moving market is really hard. But a developing a strong brand and effective digital communications has really helped us to achieve that, so it's great to have this recognition, especially as we're being compared to some of the largest tech firms in the world."
Roche continues: "We always try to ensure our web and social media content is not just about us. We want it to add value to our customers, to help them to be successful in their roles, and to allow them to navigate the rapidly changing world we are all working in. This approach has seen us significantly increase visitors, engagement and enquires, so there is also a clear business outcome from this activity."
The accolade comes on the back of TECHtionary's new TECHTwitter Scoreboard (www.thetwitterteam.com), which ranks the quality of telecoms and technology firms' Twitter feeds. Many surveys have found that websites in general are perceived as passive customer communication tools, with Twitter being a far more proactive customer-engaging tool. However, very few firms in this sector are using this channel effectively. Of the 900 corporate Twitter accounts monitored, the Twitterteam found that:
- 39% were self-promotional
- 7% had not been updated for any length of time
- Only 3% rated as ‘Good' or ‘Very Good' (including Olive Communications @olivecomms)
The remaining accounts were categorised by the type of content they tended to share, such as ‘Industry topics', ‘Tech topics' or ‘Customer Service issues'. Cross concludes: "Surveys have found an increasing number of customers go to your Twitter account before they go to your website doing "due diligence" on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding solutions."
The Olive website can be viewed here: www.olive.co.uk