London, UK – 11 April 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Our World of Interiors, an online furniture and home accessories retailer, has selected ChannelAdvisor’s Comparison Shopping Engine (CSE) solution to drive its online sales.
The UK retailer chose to extend its e-commerce efforts to comparison shopping engines in order to drive traffic to its website, increase sales and boost brand awareness. With no previous experience on this channel, World of Interiors now lists its products on Google, NexTag, Pricerunner, Shopzilla and Shopping.com. Within just four weeks, World of Interiors has experienced a significant boost in online sales.
World of Interiors used ChannelAdvisor’s Launch Plus service offering, which accelerated the launch process, reduced the initial workload and implemented industry best practices to ensure its CSE performance was properly optimised.
“Between ChannelAdvisor’s user-friendly interface and the efforts of the launch team, we were able to expand to comparison shopping engines quickly and seamlessly,” commented Adnan Afzal, Our World of Interiors’ director. “We have seen a positive impact on our bottom line in a short space of time and are looking forward to continued success.”
Using the ChannelAdvisor solution, Our World of Interiors will have unparalleled visibility and control of its e-commerce efforts. From one platform, World of Interiors can manage its feeds, optimise data and view reports to monitor performance.
World of Interiors is one of the many UK brands that trust ChannelAdvisor’s solutions to drive its online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, House of Fraser and New Look.
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About ChannelAdvisor
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2011, ChannelAdvisor managed more than GBP 1.9 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo, Dell and JD Williams. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA, and other offices are located in New York, Seattle and in Australia. For further information, visit www.channeladvisor.co.uk.
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