WHAT HO, lovers of summer time, the season is in full swing in all its British glory. The nation is stepping out in socks and sandals, BBQ tongs thrust in the air, determined to embrace this summer’s festivities whatever the dastardly forecast throws at us.
As part of its commitment to making summer 2012 sizzle like no other, the makers of Pimm’s have launched a spankingly new Pimm’s O’Clock app. The app (FREE, from iTunes), a veritable pocket PA, incentivises you to host summer shindigs with your chums.
What’s more, this summer, parties mean prizes, so the more get-togethers you have, the greater the spoils. It couldn’t be easier to reap the rewards, simply use the Pimm’s O’Clock app to invite four or more friends via Facebook to your gathering.
Hosts-with-the-most can earn up to 30 per cent off purchases from the Pimm’s e-store, which is chock-a-block with summery goodies. From bunting to picnic blankets, brollies and deckchairs, the Pimm’s e-store is full of kit for all your summer celebrations.
By RSVPing, as manners dictate any discerning guest should, friends attending also receive a reward. Whether it’s money off a jug of Pimm’s at participating pubs or a discount on a bottle of Pimm’s at the supermarket.
So, with a whole host of exciting events coming up this summer and jolly rewards to be claimed, there’s every excuse to gather your nearest and dearest and declare it “Pimm’s O’Clock!”
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For media enquiries please contact Sarah or Emma at pimms@grayling.com / 020 7025 7500
Notes to editors
The Pimm’s O’Clock app is available for users of iPhones, iPod Touch or iPad devices (iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd and 4th generation) and iPad)
Users can download the Pimm’s O’Clock app for free via the App Store: http://itunes.apple.com/gb/app/pimms-oclock/id524036205?mt=8&ign-mpt=uo%3D4
Consumers interact with the campaign through one of the mobile applications or the Facebook tab application on the Pimm’s page. Only consumers with Facebook accounts can take part.
About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.
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