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Press Release

Samsung and Mybitat to Jointly Work on Technology Designed to Improve Ability of the Elderly to Live at Home Longer with Enhanced Quality of Life

MENLO PARK, Calif., USA,  April 28th 2015 - Samsung Electronics Co., Ltd. and Mybitat (an AGT Group company) today announced plans for joint development of an innovative smart home solution aimed at helping the elderly remain in their own homes longer and enhancing individual quality of life.

Mybitat, a startup focused on "Internet of Things" (IoT) technologies along with Samsung's Strategy and Innovation Center (SSIC) based in Silicon Valley, will partner to develop technology that combines advanced sensors, cloud-based software and behavior analytics to monitor an individual's daily routine and wellness. The goal is to allow elderly individuals greater flexibility in determining their living environment.

Using Mybitat data fusion and big data analytics, along with new sensors and IoT Intelligence algorithms developed by Samsung, the jointly developed solution will recognize changes in behavior or health and alert remote caregivers if assistance is required. The companies plan to deliver technology that can improve an individual's quality of life as they age by allowing them to live at home securely and more independently. The solution is aimed at easily transforming a home habitat and tailoring it for aging baby boomers or their independent parents. Additional detail on the technology is not being made public at this time.

"Samsung believes the senior population can benefit from new technologies to improve their quality of life," Said Curtis Sasaki, vice president Ecosystem Development, SSIC. "Our work with Mybitat has the potential to make key elements of the aging process significantly easier on individuals and families."

More than 10,000 baby boomers retire every day in the U.S.[1] As many as 90 percent of them wish to remain at home[2], maintaining independence without burdening family or depending on retirement homecare providers. The two companies will initially test their smart home solution in the U.S. market.

"We believe current systems for managing aging require significant improvement," said Mati Kochavi, Mybitat founder. "We want to redefine these systems and offer affordable options that open up new possibilities for aging individuals. This collaboration with the Samsung Strategy and Innovation Center will help us to accelerate the day when more seniors can live their lives with improved health in familiar, comfortable surroundings."

SSIC is a global organization within Samsung's Device Solutions division focused on identifying and nurturing new technologies in health and wellness, cloud and data storage infrastructure, Internet of Things, augmented reality and other, related areas. Headquartered in Silicon Valley, with offices in Korea, Israel and the U.K., SSIC's mission is to develop and accelerate groundbreaking technologies through open innovation working in collaboration with entrepreneurs and strategic partners to enhance people's lives.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

About Mybitat
Mybitat, an IoT startup, provides a life changing solution for the senior habitat. Mybitat technology leverages the AGT analytics platform, contextualizing data, turning information into actionable knowledge and insights to revolutionize knowledge about aging. This is the first time the AGT platform will be used to tailor a solution for consumers, in their homes, after multiple successful projects in the Smart City space. Mybitat was recently funded by Moonscape ventures.

About AGT International
AGT International is a privately held multinational company headquartered in Zurich, Switzerland that specializes in the Internet of Things (IoT), including IoT analytics and applications, cloud solutions and professional services. AGT's solutions enable optimization of manufacturing operations, city management, traffic flow, hospital administration, and school connectivity.

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[1] Pew Research Center, Dec. 2010 
[2] AARP "Aging in Place: A State Survey of Livability Policies and Practices," Dec. 2011

Contact
Daniel Couzens / Susanna Wood
onechocolate communications
+44 (0) 2074370227
AGT@onechocolatecomms.co.uk