Search and social analytics software leader appoints tech industry insider and expert in international business to drive market expansion
London/Berlin, November 27, 2012 - Tom Schuster, who has held senior positions at technology companies, SugarCRM and Arbor Networks, joins search and social analytics company, Searchmetrics, as CEO. Schuster will be working with founder and CTO, Marcus Tober, to drive Searchmetrics’ expansion, with a particular emphasis on international markets, an area in which the new CEO has already made a name for himself.
Mr Schuster is a well travelled globe-trotter who is at home in the digital world and an expert in building and expanding companies internationally. As president of Arbor Networks, he led the company from its early days as a start-up to its position as global market leader in DDOS (Distributed Denial of Service Security) technology. At SugarCRM, he made a significant contribution to the success of the company as vice president responsible for markets including Europe, the Middle East, and Africa.
With Schuster, Searchmetrics gains someone with considerable experience and expertise in international business development and in all areas of sales and marketing. His career includes positions at Siemens, IBM, Uniplex, and Novell. At RSA Security he initially served as vice president for Europe, the Middle East, and Africa and later moved to company headquarters in Boston to head global sales and professional services. As CEO of REVA Systems, he guided the company on its path from start-up to one of the most important players in the UHF RFID markets.
“Since it was founded, Searchmetrics has demonstrated impressive success, not just in terms of the design and development of SEO software, but also as an entrepreneurial company. At the same time, the company has enormous potential in terms of wider marketing. I am very excited about the new challenges ahead and look forward to being a part of this dynamic company,” said Schuster.
“I’m very pleased to welcome Tom Schuster to Searchmetrics as CEO. As a driving force in the successful international growth of a number of companies, he is the ideal person to boost our team and help move us forward and strengthen our international approach. 2013 will definitely be a very exciting year. We have many great new ideas in the bag, and with Tom we now have the right person in charge as well,” said Marcus Tober, founder and CTO of Searchmetrics GmbH.
Searchmetrics is a pioneer and leading international provider of search and social analytics software for enterprises and online agencies. With its unique server infrastructure and software solution – Searchmetrics Suite™ – Searchmetrics helps its customers and partners by aggregating and evaluating large quantities of data covering website rankings, keywords and relevant competitor groups.
Searchmetrics Suite™ offers a unique insight in search engine and social media visibility of websites in 76 countries. This insight is of vital importance for companies engaged in inbound marketing because prominent visibility in search engines is indispensable in getting their content seen by potential customers online.
Next to Searchmetrics Suite™, Searchmetrics also offers a toolset for a quick start to search engine and social network optimization and real-time analysis – Searchmetrics Essentials™ – as well as high-end SEO consulting services in Germany, Austria and Switzerland. Based in Berlin, this rapidly growing company now employs over 100 people with the support of Verlagsgruppe Holtzbrinck, venture capital firm Neuhaus Partners and Iris Capital. Searchmetrics counts numerous well-known companies, including ebay, Siemens, Warner Music Group, GM and Kaspersky. With offices in Berlin, London, Paris and New York Searchmetrics provides support for its SaaS solution through a network of partners and an online shop.
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